Worried About Being Accused Of Copying A Site?
John asks: I’m an SBI owner and have a travel/destination site and now want to build a product review site. Reverse engineering makes perfect sense to me and my only problem is how to avoid “copying” the site.
I’m not talking blatant cut and paste but the more subtle grey areas. Suppose I wanted to do a vacuum review site (I don’t, just an example) then a review of SuperDuper123 will be very similar as its major plusses and minuses are the same, the keywords will be the same etc.
Is it all down to voice etc. or have I missed something? I would hate to reverse a site then be accused of cheating or am I’m being over cautious?
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Understanding the Site concept, Tier 1, and Seed Words
There is quite a lot of confusion regarding the site concept, seed words, Tier 1, Tier 2, what the right demand and supply is, and other related keyword research topics.
I’ve shared my ideas in the SBI forums not long ago about keyword research and did my best to simplify things, but that thread is now on page 11 and I am still getting questions. 
All of these, of course, are well explained in the SBI Action Guide (if you are an SBI user), but perhaps you need a different perspective to understand them. So let’s tackle these terms and ideas one by one…
1. What is a Site Concept?
A Site Concept is an idea. It can exist only in your head.
a) The Site Concept of my tennis website is the mental game of tennis, which I am trying to convey to visitors with the domain name – tennismindgame.com. The key is that a visitor will »get it« immediately – what your site subject matter is – just by seeing your domain name. Read more
