5 Myths About Google Penalization
There are all sorts of penalization myths going around and I thought I’d share my views about them. Just using the word “myths” should give you the first hint what they really are. 😉
Here are the most common myths of why Google and other search engines might penalize your site:
1.Will Google penalize me if I link to non-related sites?
No, unless you link to porn or sites that spread malware and other crap. The Internet is a World Wide Web which means that websites interlink with each other in many different ways.
If you write about your topic you’ll link most of the times to sites that are related to your topic – since you want your visitors to learn more.
Of course it happens that you may want to link to a non-related site but you will in no way be penalized for that.
Example: imagine to how many non-related websites ezinearticles.com links to.
2.Will Google penalize my site if I write about different topics and not just about one?
No, it won’t. In my experience the only negative thing about writing about not tightly related topics is that Google may not figure out for which theme / topic you specialize.
I have a site that is built around 4 very tightly related themes but the majority of traffic comes only from keywords of one theme.
It’s the theme that I started first and it seems that Google decided that my site is about that theme and doesn’t rank well pages from other 3 themes.
It’s not really a penalization thing in my opinion, it’s just a lack of focus.
Example: Look at ezinearticles.com again. There are probably thousands of different themes on it and yet they all rank well if you choose the right keywords. The authority status of the site gives a big boost to rankings of any topic. So I don’t think there’s such thing as being penalized for writing about non-related topics. You just need lots of links.
3.Will Google penalize me if I add 10 pages per week (or 5 pages per day or …) – because that might be too many?
Not at all. There may be some algorithms at Google that check huge spikes of content that are not realistic and may represent spam.
But there is no way you can trigger those algorithms with manual adding of pages.
Example: Let’s stick with ezinearticles.com – they have over 5 million pages and exist since 1999. That means that they have built 5 million pages in around 3600 days or about 1380 pages per day. 😉
Update: You can publish 100 pages per day and that’s nothing in Google’s eyes:
4.Will Google penalize my site because my pages are too long (like over 2000 words)?
No, it won’t. Google wants to find the best expert on the topic online and list it on top. The best expert on topic will most likely have the most things to say about a topic. He / she knows the most about it so he / she will write the most about it.
Example: wikipedia.com has extremely long pages, some over 9000 words long (try tennis) and they typically rank top 3 in Google for single word searches!
So your 2000 word pages don’t even scratch the surface.
5.Will Google penalize me for getting links from non-related sites?
The logic is the same as it was with #1 myth. While I don’t see into Google’s algorithm it seems very unlikely that they would put huge importance on the relevancy of the links.
Example: Note that many websites are not really on one topic. What are ezinearticles.com, BBC.com, CNN.com, techcrunch.com, engadget.com and others about? 😉
They cover hugely broad topics and yet they receive massive traffic. They also get links from all sorts of different topics and are not penalized. On the contrary, they are rewarded with huge traffic.
If you’re worried that Google might penalize your site for something else not mentioned above, feel free to share your thoughts below and we’ll all together figure out whether there might be something to worry about or not.
And lastly you must realize that while your site is very important to you, it’s probably nothing to Google and its massive database of sites and pages. 😉
What Google wants is to provide the best information online to the person who is looking for something on Google search engine.
The average person has no idea about links to non-related sites or some other stuff. They just want to read the info or buy something that they are looking for. And Google’s #1 priority is to give it to them even is that site has been doing something not perfectly aligned with the webmaster guidelines.
I still see many sites on top of Google who very obviously buy links and yet nothing has changed.
So whatever you’re doing manually (and not using some automation tools) will (in my opinion) NOT trigger any penalizations from Google.
What you should do is build a successful online business instead of trying to game the system. Build a large content website focused around one niche and get links to it from quality websites.
If you’ve built a quality site then getting quality links shouldn’t be such a big problem.
After that, the content may grow with user generated content (C2 anyone? 😉 ) and links may happen automatically because your site is on top of Google and / or you’ll get link exchange requests because a link from your site will have lots of value.