A Must Read For Every Blogger
If you have a blog and your goal is to make money with it, then read on…
Ken Evoy, the CEO of Sitesell.com has recently posted a new page which explains, in detail, why blogging is not the best way to build a successful online business.
I suggest that you head over to the Blog or Build page, prepare yourself a drink and read the full page. It’s long page so take your time…
(And if you are using WordPress as your blogging platform, don’t skip the »Nitty Gritty WordPress vs. SBI! Comparison«!)
Back already? 😉
Let me share my experience with content sites and blogs (especially this one) and explain when you should use each one.
The problems with blogs are already well explained by Ken Evoy in the above article (look for The Three Fatal Flaws Of Blogging), but I believe Ken missed another extremely important one: keyword based pages.
They say “Content is King”, right?
I used to say “Content + Quality Links = King.”
But now I say “Keyword Focused Content + Quality links = Financial Freedom!”
Take this Financial Freedom Ideas blog, for example: I believe that I’ve shared very good information on how to create successful website, how to monetize and so on.
There are almost 180 pages of good content and there are a lot of high quality links pointing to this site – including links from Problogger, Chitika (from a PR5 page) and other high quality sites.
And how many daily visitors does this blog receive? Around 50 per day!
Compare this with an SBI site that I started at the same time as this blog – in August 2007.
Google has 83 indexed pages, the site has pagerank 2 and doesn’t have even close to the number of high quality links pointing to it as does this blog.
Over 200 visitors per day!
The reason for this huge difference is very simple: every article on this SBI site is optimized for a certain keyword, with good demand and reasonable competition. (I have posted only one quarter of the planned articles on it so far!)
And almost none of the articles on this blog (and this goes for a typical blog too) are keyword optimized.
There is just very informative content written for visitors. (The content is definitely good, since it has been linked to from various high quality sites.)
And even if I try to optimize a few articles here and there, there is so much competition in this niche, that just a few articles (based on keywords) rank on the 1st page in Google.
So why do I blog?
Because I like to. 😉
I like to share my ideas, I like to help people and I find it such a waste that the knowledge I have, that helped me achieve financial freedom by working from home, would only stay in my head.
That’s why I put my knowledge on this blog and hopefully someone else can benefit from it. If I make a few dollars here and there serving other people, great!
If not, no problem. I am at almost $12,000 per month with my few SBI sites.
But for many other bloggers this is a problem.
They spend hours writing great articles, then they spend hours hunting for links in the Social bookmarking sites and their result is, in most cases, very similar to the results of this blog: a few dollars here and there.
So if you’re a blogger and your results are very similar to the ones mentioned above, consider building a keyword focused content website based around a tight theme.
Follow the SBI process of C-T-P-M and you’ll definitely do much better money wise than you’re doing now with your blog.
My advice to my friends who are interested in making money online and building an authoritative online presence in their chosen niche is this: get yourself at least one SBI site.
You’ll get access to the Action Guide, Forums, Help section and great tools. You’ll learn how to make the most of your knowledge and time and the SBI system will take care of the technicalities.
Once you learn the process, you can always build a non-SBI (yes, even on WordPress if you wish) site, where every article is based on a keyword around a tight theme and is internally linked for the best possible search engine rankings.
Invest a few months or a year of building a 200 page website and Google will take care of the rest: sending you thousands of visitors every day who are interested in what you have to offer.