AdSense and Chitika Combos That Will Skyrocket Your CTR
You probably know that one of the best ways to increase AdSense CTR (click through ratio) used to be the trick with pictures.
When AdSense ads were aligned with little photos, CTR and earnings went through the roof.
Google obviously realized this and posted an official correction to its TOS on its AdSense blog.
What you may also know is that Chitika ads include small pictures of the featured products, which make the adverts look very attractive.
I have for some time been exploring various AdSense and Chitika combos to improve my CTR in a way that complies with both AdSense and Chitika TOS.
I have asked AdSense for support every time I tested a new combo and this was their usual answer:
Thanks for checking in with us. I’ve reviewed your pages and your ad implementation appears to comply with our program policies.
Thanks for checking in with us about your current AdSense and Chitika ad implementation. I’ve reviewed your site and the ad placement appears to comply with our program policies.
As you may know, AdSense publishers may display ads from other contextual ad networks on the same page as Google ads only if the formatting or color scheme of these ads is sufficiently different from the layout of the Google ads.
In other words, if you choose to place non-Google ads on the same site or page as Google ads, it should always be clear to the user that the ads are served by different advertising networks and that the non-Google ads have no association with Google. If the formats are naturally similar, we’d ask that you use different color schemes for the competing ads.
Of course, we’re constantly investing in our advertising technology, and we believe that Google ads will monetize best for most publishers. Be aware that the addition of third party ads to your site may cause fewer users to click the Google ads on your site and thus your AdSense earnings may decrease.
We’d also recommend that publishers be careful not to place excessive advertising on their sites, as doing so may result in fewer repeat visitors.
Since it is against the TOS to publicly state CTR and as every site and niche is a little different, these are some of the best AdSense and Chitika combos that worked for me. (some pictures have been resized to fit the post area)
But I suggest you do your own testing to find out what works best for you.
1. The Double 2×250 Combo – Parallel
You could stick this ‘double-whammy’ combo right under the title and in your visitor’s face, but I personally don’t do that.
If I use this combo, I put it at the end of the article.
2. The Double 2×250 Combo – Vertical
This AdSense Chitika combo is pushing the limits a little bit, so I don’t use it any more.
It was reviewed and approved by the AdSense team but they may change their mind in the future and I would hate to spend hours checking my Web sites and updating my HTML.
You can also try the reverse combo with Chitika on top and the AdSense unit below. But in my testing, the AdSense CTR was lower.
3. The 486 Chitika and 300×250 AdSense Combo
This one is also slightly risky since the image of the Chitika ad is suspiciously close to the AdSense ad. But then again, the combo was approved by the AdSense support team.
I still use the format, but not very often. You won’t get many clicks on that small Chitika ad, but the AdSense CTR is better than having just a 300×250 ad in the top left corner.
4. The 486 Chitika 160 AdSense Combo
As you know, the ads on the left and right columns don’t get as many clicks as those in the content.
With this combo, the visitor’s eyes are gently steered to the side ads, where they might find something of interest.
This is a very unobtrusive and effective combo.
5. The 300 Chitika 160 AdSense Combo
This is very similar to the above format with an even less obvious attempt to bring the visitor’s attention to the side ads.
You’ll need to do some testing and tweaking before you find the right place to insert the Chitika ad in your HTML code.
As you know, higher AdSense ads are worth more per click, which is why the Chitika ad should be aligned near the top of the 160×600 AdSense ad.
6. The 486 Chitika MPU 486 AdSense Link Unit Combo
This combo gets good CTR for AdSense and can look really nice on your page.
7. The 486 Chitika MPU 180 AdSense Link Unit
This combo is not that effective, but if you put it at the end of your article, you offer the visitor more choices about where they want to go.
I never even tried the reverse combo, having AdSense links on the left and Chitika MPU ads on the right. The pictures might align too nicely with the links and Google might not like it.
But feel free to test the reverse combo and check that the Google AdSense support team and Chitika will allow it.
Chitika ads work best for product-oriented Web sites and you can specify exactly which product you want in the ad.
Since Amazon.com is also one of the Chitika advertisers, you will be able to select it in your Chitika code if there is a product listed on Amazon..
You will get the best results if the colors of your ads match each other and other colors (links, titles, subtitles) on your page.
Try to think less about the money and more about your visitors.
I personally do not use any combos above the fold that don’t give the visitor the choice of reading the content.
This includes double AdSense blocks, AdSense Chitika combos or double Chitika combos.
It’s very easy to get greedy by constantly tweaking your pages to squeeze every last penny out of them.
Instead, provide visitors with what they are looking for (great content) and then think about how you can get one step closer to financial freedom by intelligently monetizing your content.