Best Adsense Placement Tips Post Google Panda
If you’re looking for the best adsense placement tips you need to take into account the the Google Panda algorithm change which first went into effect in February 2011.
While it’s not spelled out obviously that ad-to-content ratio can be a problem, keep in mind that the Google Panda / Farmer update was designed to combat content farms – which in most cases make money with Adsense.
If you look more closely, you can find this question among many others that are behind the Panda algorithm:
Does this article have an excessive amount of ads that distract from or interfere with the main content?
Vanessa Fox also mentions ad-to-content ratio as one of likely factors behind the Farmer update.
But what’s really interesting is that Google Adsense has changed their best adsense placement tips – but unfortunately I think it’s not that well publicized.
The suggested adsense placement / layout is now like this:
So as you can see the text should be wrapped around the ads or a portion of the text should be placed before the first ad.
If you follow the above link you’ll also see how the ads should not be placed – which is an ad just below the headline that pushes the content down.
Another way that many websites now place their ads is in the right column but still above the fold and / or a banner ad high on the page that doesn’t push the content down that much and is not mistaken for content since it’s not below the headline.
Here are some examples from techcrunch.com, engadget.com and nytimes.com:
All these websites make money with advertising but it’s obvious that they all follow the same principles – which are different than those of Adsense publishers with very aggressive ad placements.
Would these major websites have a better CTR if they placed the ads inside their content? Very likely.
Why don’t they do it? It’s obviously is not the right way to play this game.
There’s no need to know all the answers all the time, you can simply follow those who do well and apply their principles.