For Which Keyword(s) Is Your Article Optimized?
If you ever wondered whether you should optimize your article for “green widget” or for “green widget accessories” because “green widget accessories” has less competition, you need to know what it actually means to “optimize” an article.
Most people believe that Google can read their mind. 
Well, it cannot; and Google doesn’t think that your page is optimized for the same keyword (s) as YOU think it’s being optimized for.
Most people think the first keyword in their META Keywords tag is the keyword that they are optimizing their article for.
And that adding a few keywords as secondary keywords will help them in some way.
So first, follow the link to see for yourself that Google doesn’t read the meta keywords field.
Whatever you write in there doesn’t matter to Google. Read more
Help, My Pagerank Dropped!
If you ever lost a point or two of the famous Pagerank, then check this Q&A:
I’ve experienced a small crisis on my website with Google slashing the PR of site. Until yesterday my homepage had a PR of 4 and most of the other pages had PR 3s and 2s.
Yesterday I tweaked a few things on my homepage and when uploaded through SBI the google PR had been slashed site wide! I’m panicking that maybe I’ve experimented and done too much stuff on my own now, and have done something to piss off the google algorithm.
Now i’m desperately going over all the recent changes I’ve made and trying to work if I can undo it. I was just wondering if you had any advice on this minor catastrophe and if you could offer any other pearls of wisdom on what i’m doing wrong on ________.com.
Thank you for all your advice on your freedomideas.com blog it has been very useful and will continue to be an important resource for me in the future. Read more
Understanding Keyword On-Page SEO Optimization
When you’re optimizing your pages for search engines you need to know what search engines like Google actually “see” from your pages and how to optimize your pages for multiple keywords.
Here’s a question I got from a friend and I’ll use it as an example to explain a slightly more advanced on-page SEO:
> I’m still learning how to use the brain stormer and figuring out the best pages to write. I would like to write a check list page and want to hear your thoughts about which page is best.
>
> Supply Demand Profitability
>
>
> Free Planner 1081 567 2332
>
> Wedding Planning Checklist 6069 1136 5342
>
> Free Wedding Checklist 918 59 15559
>
> Free Organizer 1101 181 6083
>
> The profitability is higher for the Free Wedding Checklist, but is it better to go with the Wedding Planning Checklist because they have a higher supply even though the profitability is less?
Thoughts On Press Releases And Yahoo Directory
I got a few questions from a reader on Press Releases and Yahoo Directory and here are my thoughts on those questions…
Press Releases
> What kind of website do they work best for?
Press releases in reality work best for companies that release a new product or a service. These press releases are then picked up by other sites and journalists and that creates a lot of buzz.
For a normal SBI site, the press releases are really not that powerful. All you get in most cases is one link from a trusted site.
> When is it a good time to consider writing one? If you don’t use them or like the idea of them, why?
> How do you write one? What information is needed in one to get the best impact?
> Who have you used or recommended? I have heard of www.prweb.com but would like to know from someone who has used them how they work and if it is worth the investement. Read more
Fake Pagerank – 2 Steps For Detecting Fake PR Websites
I’ve gotten a fair share of link exchange emails and some of them offered to place a link to my site on a high pagerank site.
Well, some of these sites have a fake pagerank displayed. I don’t know how they do it but I do know how to detect fake pagerank sites and stay away from these losers and cheaters.
Here’s an example of an email I got a few days ago: Read more
Making The Best Of Geocities Demise – Smart Linkbuilding Tips
In case you missed it, Yahoo has taken Geocities offline. This creates an excellent opportunity to build links.
How?
Well, I am not the originator of this idea so I’ll just link to this excellent link building article where everything is explained.
Google Pagerank Dead? Far From It, You Just Don’t Know How To Use It!
Google has recently removed the Pagerank metric from the Google Webmaster Tools and there are all sorts of blog posts popping up claiming that Pagerank is dead. (again?)
I’ve been now actively involved with Internet marketing for 4 years and want to share my findings related to Pagerank – as I disagree that Pagerank is dead.
My findings are not based on a scientific study but on experience and I don’t claim that they are the unviversal truth about Pagerank. But there is some hard logic behind my ideas so I invite you to check them out. Read more
Struggling with Traffic? Then This Is The Most Important Post You’ll Ever Read
If you’re not getting enough traffic to your site, then in 99% of cases, you’re missing the key factor in getting better search engine rankings – LINKS!
I visit the SBI forums daily and every day there is someone asking for a site review and complaining about low traffic.
And EVERY time I check their sites, I see the same thing; almost 0 incoming links or having some links but they’re coming from low quality sites.
Somehow, somewhere the most important information on how to get lots of free search engine traffic got lost.
So here it is: In order to rank high for a certain keyword in search engines like Google, Yahoo and Live, your keyword most have good demand, not too much competition and LINKS pointing to it.
Ideally, the link’s anchor text includes your keyword or a slight variation of it. These links should come from quality websites (and pages!) where the quality can be determined by high pagerank and high Alexa rating.
This is it. This is the most important information about getting free traffic. EVERYTHING else is less important. Read more
How To Check Reciprocal And Outgoing Links From A Website
If you ever exchanged links with another website and later want to check if the site links back, it could be very time consuming to check all their pages for your link.
One way is to keep track of all link exchanges in an Excel file where you’d note the exact page from which the other site links back.
If you are that disciplined to do that for every link exchange across all your sites, then skip this post.
If on the other hand you’re a little bit lazy or you completely forgot to record pages with reciprocal links, then here are two simple ways of checking whether the partner site links back: Read more
Understanding the Site concept, Tier 1, and Seed Words
There is quite a lot of confusion regarding the site concept, seed words, Tier 1, Tier 2, what the right demand and supply is, and other related keyword research topics.
I’ve shared my ideas in the SBI forums not long ago about keyword research and did my best to simplify things, but that thread is now on page 11 and I am still getting questions.
All of these, of course, are well explained in the SBI Action Guide (if you are an SBI user), but perhaps you need a different perspective to understand them. So let’s tackle these terms and ideas one by one…
1. What is a Site Concept?
A Site Concept is an idea. It can exist only in your head.
a) The Site Concept of my tennis website is the mental game of tennis, which I am trying to convey to visitors with the domain name – tennismindgame.com. The key is that a visitor will »get it« immediately – what your site subject matter is – just by seeing your domain name. Read more
