Simple Link Building System That Works – But It Sucks Doing It

I assume that you are aware of the importance of quality links that point to your site when it comes to good rankings in Google and other search engines.

If you are not aware of the importance of links yet, then check this post on what it takes to get more traffic.

The obvious question that comes after is, “How do I get links?”

I would rephrase this and ask, “What are the most effective links and most effective ways of getting them?”

Here we have links that in my opinion are NOT effective: links from Yahoo Answers, blog comments, forum posts, Squidoo, Hubpages, Answerbag, Yedda, submitting to hundreds of directories (total waste!!!) and most of other Web 2.0 links.

SO what are the most effective links (that once you get them the rankings and consequently traffic of your site will go up significantly)? Read more

What Percentage Of Backlinks Should Point To Homepage?

If you wondered whether you should build links to your homepage mostly or whether there’s a system to it, check out the following Q&A and my approach to building backlinks…

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Hi Tomaz,

I know you always stress in the forums how important getting back links is. I’m just starting up serious link campains for my 2 year old site and also my 5 month old sites and I wanted your experience and advice on something.

I always tend to link to the home page when I do (what little I’ve done) link building but I imagine getting a nice range of deep links would be even more beneficial. If you had to allocate 100% of your inbound links to all 3 tiers of your site how you would do it? Read more

My Site Has Pagerank 3! Do I Still Need To Build Links?

I thought this Q&A email conversation would be useful to others when it comes to understanding pagerank and link building – so here we go:

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Hi Tomaz,

I just realized that my site is now a PR3! Just wanted to share. :)

Earlier this year I made some major changes to my site. Instead of focusing on the “keyword”, I now focus only on the “long tail keyword” (a specific model) and I’ve expanded to include “another keyword”.

Over time I expect my site to be only 20% “keyword” and 80% “another keyword”. I was initially concerned that this might be a problem because Google might have trouble figuring out my site concept.

However this is not the case. I’m receiving lots of searches for “another keyword” related keywords. So this seems to be working well. Read more

For Which Keyword(s) Is Your Article Optimized?

If you ever wondered whether you should optimize your article for “green widget” or for “green widget accessories” because “green widget accessories”  has less competition, you need to know what it actually means to “optimize” an article.

Most people believe that Google can read their mind. ;)

Well, it cannot; and Google doesn’t think that your page is optimized for the same keyword (s) as YOU think it’s being optimized for.

Most people think the first keyword in their META Keywords tag is the keyword that they are optimizing their article for.

meta keywords tag

And that adding a few keywords as secondary keywords will help them in some way.

So first, follow the link to see for yourself that Google doesn’t read the meta keywords field.

Whatever you write in there doesn’t matter to Google. Read more

Help, My Pagerank Dropped!

If you ever lost a point or two of the famous Pagerank, then check this Q&A:

I’ve experienced a small crisis on my website with Google slashing the PR of site. Until yesterday my homepage had a PR of 4 and most of the other pages had PR 3s and 2s.

Yesterday I tweaked a few things on my homepage and when uploaded through SBI the google PR had been slashed site wide! I’m panicking that maybe I’ve experimented and done too much stuff on my own now, and have done something to piss off the google algorithm.

Now i’m desperately going over all the recent changes I’ve made and trying to work if I can undo it. I was just wondering if you had any advice on this minor catastrophe and if you could offer any other pearls of wisdom on what i’m doing wrong on ________.com.

Thank you for all your advice on your freedomideas.com blog it has been very useful and will continue to be an important resource for me in the future. Read more

Understanding Keyword On-Page SEO Optimization

When you’re optimizing your pages for search engines you need to know what search engines like Google actually “see” from your pages and how to optimize your pages for multiple keywords.

Here’s a question I got from a friend and I’ll use it as an example to explain a slightly more advanced on-page SEO:

> I’m still learning how to use the brain stormer and figuring out the best pages to write. I would like to write a check list page and want to hear your thoughts about which page is best.
>
>                                                   Supply    Demand    Profitability
>
>
> Free Planner                               1081        567            2332
>
> Wedding Planning Checklist         6069       1136            5342
>
> Free Wedding Checklist                918        59              15559
>
> Free Organizer                            1101       181                6083
>
> The profitability is higher for the Free Wedding Checklist, but is it better to go with the Wedding Planning Checklist because they have a higher supply even though the profitability is less?

Read more

Thoughts On Press Releases And Yahoo Directory

I got a few questions from a reader on Press Releases and Yahoo Directory and here are my thoughts on those questions…

Press Releases

> What kind of website do they work best for?
Press releases in reality work best for companies that release a new product or a service. These press releases are then picked up by other sites and journalists and that creates a lot of buzz.

For a normal SBI site, the press releases are really not that powerful. All you get in most cases is one link from a trusted site.

> When is it a good time to consider writing one?  If you don’t use them or like the idea of them, why?
> How do you write one?  What information is needed in one to get the best impact?
> Who have you used or recommended?  I have heard of www.prweb.com but would like to know from someone who has used them how they work and if it is worth the investement. Read more

Fake Pagerank – 2 Steps For Detecting Fake PR Websites

I’ve gotten a fair share of link exchange emails and some of them offered to place a link to my site on a high pagerank site.

Well, some of these sites have a fake pagerank displayed. I don’t know how they do it but I do know how to detect fake pagerank sites and stay away from these losers and cheaters.

Here’s an example of an email I got a few days ago: Read more

Making The Best Of Geocities Demise – Smart Linkbuilding Tips

In case you missed it, Yahoo has taken Geocities offline. This creates an excellent opportunity to build links.

How?

Well, I am not the originator of this idea so I’ll just link to this excellent link building article where everything is explained.

Read more

Google Pagerank Dead? Far From It, You Just Don’t Know How To Use It!

Google has recently removed the Pagerank metric from the Google Webmaster Tools and there are all sorts of blog posts popping up claiming that Pagerank is dead. (again?) ;)

I’ve been now actively involved with Internet marketing for 4 years and want to share my findings related to Pagerank – as I disagree that Pagerank is dead.

My findings are not based on a scientific study but on experience and I don’t claim that they are the unviversal truth about Pagerank. But there is some hard logic behind my ideas so I invite you to check them out. Read more

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