What Google Knows About Links To Your Site

Posted by on Oct 22, 2010 in SEO

Google has recently updated the reporting of incoming links to your site in the Google Webmaster tools.

Here’s what Google now shows and what it means:

a) Which site links the most to you

In most cases that’s because a site with many links to you placed a link in their blogroll – which means that every page of their site links to you. That’s why you see many links.

What’s interesting here is that Google finds this important therefore I assume blogroll links which create many links may be more powerful than single links from the content.

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Simple Link Building System That Works – But It Sucks Doing It

Posted by on Jul 14, 2010 in SEO

I assume that you are aware of the importance of quality links that point to your site when it comes to good rankings in Google and other search engines.

If you are not aware of the importance of links yet, then check this post on what it takes to get more traffic.

The obvious question that comes after is, “How do I get links?”

I would rephrase this and ask, “What are the most effective links and most effective ways of getting them?”

Here we have links that in my opinion are NOT effective: links from Yahoo Answers, blog comments, forum posts, Squidoo, Hubpages, Answerbag, Yedda, submitting to hundreds of directories (total waste!!!) and most of other Web 2.0 links.

SO what are the most effective links (that once you get them the rankings and consequently traffic of your site will go up significantly)?

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What Percentage Of Backlinks Should Point To Homepage?

Posted by on Jun 22, 2010 in SEO

If you wondered whether you should build links to your homepage mostly or whether there’s a system to it, check out the following Q&A and my approach to building backlinks…

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Hi Tomaz,

I know you always stress in the forums how important getting back links is. I’m just starting up serious link campains for my 2 year old site and also my 5 month old sites and I wanted your experience and advice on something.

I always tend to link to the home page when I do (what little I’ve done) link building but I imagine getting a nice range of deep links would be even more beneficial. If you had to allocate 100% of your inbound links to all 3 tiers of your site how you would do it?

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My Site Has Pagerank 3! Do I Still Need To Build Links?

Posted by on Apr 5, 2010 in SEO

I thought this Q&A email conversation would be useful to others when it comes to understanding pagerank and link building – so here we go:

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Hi Tomaz,

I just realized that my site is now a PR3! Just wanted to share. 🙂

Earlier this year I made some major changes to my site. Instead of focusing on the “keyword”, I now focus only on the “long tail keyword” (a specific model) and I’ve expanded to include “another keyword”.

Over time I expect my site to be only 20% “keyword” and 80% “another keyword”. I was initially concerned that this might be a problem because Google might have trouble figuring out my site concept.

However this is not the case. I’m receiving lots of searches for “another keyword” related keywords. So this seems to be working well.

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For Which Keyword(s) Is Your Article Optimized?

Posted by on Mar 5, 2010 in SEO

For Which Keyword(s) Is Your Article Optimized?

If you ever wondered whether you should optimize your article for “green widget” or for “green widget accessories” because “green widget accessories”  has less competition, you need to know what it actually means to “optimize” an article.

Most people believe that Google can read their mind. 😉

Well, it cannot; and Google doesn’t think that your page is optimized for the same keyword (s) as YOU think it’s being optimized for.

Most people think the first keyword in their META Keywords tag is the keyword that they are optimizing their article for.

meta keywords tag

And that adding a few keywords as secondary keywords will help them in some way.

So first, follow the link to see for yourself that Google doesn’t read the meta keywords field.

Whatever you write in there doesn’t matter to Google.

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Help, My Pagerank Dropped!

Posted by on Mar 1, 2010 in SEO

If you ever lost a point or two of the famous Pagerank, then check this Q&A:

I’ve experienced a small crisis on my website with Google slashing the PR of site. Until yesterday my homepage had a PR of 4 and most of the other pages had PR 3s and 2s.

Yesterday I tweaked a few things on my homepage and when uploaded through SBI the google PR had been slashed site wide! I’m panicking that maybe I’ve experimented and done too much stuff on my own now, and have done something to piss off the google algorithm.

Now i’m desperately going over all the recent changes I’ve made and trying to work if I can undo it. I was just wondering if you had any advice on this minor catastrophe and if you could offer any other pearls of wisdom on what i’m doing wrong on ________.com.

Thank you for all your advice on your freedomideas.com blog it has been very useful and will continue to be an important resource for me in the future.

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