Don’t Miss Google’s SEO Guide

Posted by on Nov 18, 2008 in SEO

Google has just released a SEO guide in .pdf that you can download and learn more about search engine optimization of your site.

What I and probably Google too hope is that you won’t just learn more but also un-learn some of the super duper complicated SEO stuff that you can find on the net.

So what does the Google SEO Guide talk about? I covered most of the on-site SEO in one of my previous articles so here are just a few interesting ideas that I found in this SEO Guide:

1.    Google does not talk about keyword density. This tells me that the title tag and the anchor text (which the SEO Guide mentions quite a few times!) linking to that page are the most important for rankings.

2.    Google hints at the LSI – Latent Semantic Indexing which “could improve your results”:

Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time baseball fan might search for [nlcs], an acronym for the National League Championship Series, while a new fan might use a more general query like [baseball playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results.

3.    Update your site and create fresh, unique content. In my opinion you should update your site at least once a week and you’ll be doing very well in Google.

4.    The anchor text of your internal links is very important and I think this is one of the secrets of why SBI sites rank so well. Ken Evoy teaches how to internally link your site in the Action Guide.

Think about anchor text for internal links too – You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.

5.    Google knows about the social website’s artifical schemes where you may try to bookmark your site in 20 different sites and gain links to your article. Keep it real, people…

Avoid:
• attempting to promote each new, small piece of content you create; go for big, interesting items
• involving your site in schemes where your content is artificially promoted to the top of these services

In my experience this SEO Guide covers 90% of what you need to know about search engine optimization and it helps you keeping things simple. Consider how many webmasters out there don’t know anything about SEO but Google still has to find out whether their content is good and rank it high based on only a few keywords and links describing their articles.

If you add just the ideas from this short SEO Guide to your pages and websites, you’ll do really well in Google. Your thoughts?

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    5 Comments

  1. Uh oh. About keyword density, I think Ken Evoy will have to reconstruct how SBI’s Analyze It! work in the near future. Perhaps with additional feature of LSI recognition will be most useful. Or is it already there?

    However still, AI has helped me a lot in understanding how a page should be written in the eye of robot and human.

    So far for me, learning the ropes of how to build a website by using SBI has saved me countless precious hours of how to do the right way… rather than reading hundreds of SEO newsletters that keeps changing the ‘SEO rules’ every second.

    [Reply]

  2. Hey Adi,

    Well, I think Google just didn’t want to mention a specific number since there would suddenly appear thousands of websites with the exact keyword density that Google mentioned. 😉

    Which would not make those pages look and read normal. I have pages with 0,5% and 22% keyword density rank in top #2 in Google so I see that it’s the least important factor in rankings…

    The goal is write about a certain topic in one article and you’ll automatically fall into these wide margins of keyword density that Google understands.

    [Reply]

  3. In the guide they say small is a 250 page site? Really? Ok so my sites are microscopic then?!! lol

    [Reply]

  4. Tomaz, maybe a bit unrelated.

    I have a google adsense placement which i not sure about, if it fits their policies.

    I have tried to contact them through their contact form but no results. How do you contact them if you want to ask for a ad placement?

    Best Regards,
    Mark

    [Reply]

  5. Mark,

    The official email for Adsense support is adsense-support (at) google.com.

    Also, if you’re not sure about your placement then it must be somewhat bordering their guidelines. While they may allow it for a while they may change their policy again and you’ll have to update your pages again and hope that they give you time to do that.

    You can get very good CTR by placing the ads in the top left of the content, under the headline.

    [Reply]

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