FindTheBest.com Review – Learning From The Best
I recently stumbled upon FindTheBest.com website and after doing some searching on it, I became quite impressed.
FindTheBest.com (FTB) launched in May 2009 and after 2 years they are getting more than 1,5 million monthly visitors.
According to the founder Kevin O’Connor they don’t pay for the traffic – it’s all search engine traffic and referrals.
So they must be doing something right.
What could we – “normal publishers” – learn from FindTheBest.com’s approach to online business?
1. Provide value
FTB is not really great in the content department – by that I mean the quality and content of the written text. If you scroll down on the baby stroller page you’ll see a very simple intro text which could be outsourced for maybe $5.
So the textual content is not really the secret of success of FTB, it’s the usefulness of other features.
FTB allows you to narrow down your research by immediately getting a list of best baby strollers (and gazillion other things of course).
The filters on the left allow you to narrow down your choices even more. Each product page offers tons of information which is very well presented and easy to understand.
So the main value of FTB is in many different ways of comparing different products and services, you can even find which bottled water has the most Chloroform for example.
The possibilities seem to be endless as each category may have different comparisons and different features to look for – and yet FTB is looking to cover most of them.
2. Be credible
The reason why FTB is becoming more and more popular is because they are working hard to get their data from reliable sources. These include government websites and authority websites like Amazon.com and others.
They also list them on main category pages and link to official websites on specific pages. You’ll also find phone numbers and addresses of stores that sell these products.
Since so much information online is rehashed and rewritten without any credits given to original author, listing the sources gives you extra credibility and builds trust.
3. Offer value before looking for profit
FTB is building massive amount of pages and providing tons of value – and not making a dime. Mr. O’Connor plans to keep it that way for a while.
I imagine Google Adsense team must be phoning him quite often. 😉
But since they’re from the USA where profit seems to be the main reason for getting up in the morning, I am sure they will monetize heavily at some point.
I just hope they’ll be more useful and transparent with ads than consumersearch.com for example.
4. Offer something unique
There are many product comparison sites and this part of FTB is not so unique. But did you know you can even compare tennis clubs?
I haven’t seen anything like it online and I am quite familiar with the tennis niche. There are tons of other unique topics and I invite you to spend some time on FTB and see how you can benefit from all the categories and filtering options.
FTB also allows you to add and edit your own content, embed their content on your website and much more.
In the end, see if you can learn something new from a slightly different approach to providing value to online visitors.
It’s not only tons of text – useful comparison engines and filters can be the reason why visitors like your site and help increase its popularity.
And you don’t need a few millions of dollars of startup money – you can easily outsource a more simple (similar) software for a few hundred dollars.