Five Simple Ways For Finding Related Keywords
You’ve probably heard of LSI or Latent Semantic Indexing, which is just a big word for search engine-proven synonyms or related keywords.
When a search engine scans your page which, for example, talks about tennis equipment, one of the algorithms to determine whether this page is really relevant is the LSI algorithm, which will scan for related keywords.
If you want to convince a search engine (and a visitor!) that this is a really relevant page for that keyword, you’ll need to include keywords related to tennis equipment on that page.
Here are three free and two paid methods that I use to find related keywords:
The Free Methods
1. Use the ~ operator in Google
If you type in Google: ~tennis~equipment, you’ll see many bolded keywords in the search results screen
Some of them are:
This tells you what Google sees as LSI-relevant keywords, and if you include those in your article, you’ll score high marks in the LSI algorithm, which will eventually give you high rankings, even if you don’t have that many incoming links (dare I also say, high pagerank? 😉 ).
2. Use the Adwords External Keyword Tool
If I type tennis equipment in the Adwords External Keyword Tool and check the Use synonyms box, I get two types of results:
First, the More specific keywords:
And if I scroll down, there is another list of keywords – Additional keywords to consider – sorted by relevance.
You gotta love this keyword tool. 😉
So Google actually tells you which keywords it considers to be very relevant to your keyword.
KwMap is another simple keyword research tool that gives you related keywords.
As you can see, you have two branches derived from the keyword tennis equipment: one is for long-tail keywords that always include the original keyword and the other one is for related keywords.
You can also click directly on these keywords and Kwbrowse will perform another search.
Most keyword research tools like Wordtracker or Keyword Discovery have the related keywords searches available.
I have used both in the past, but now I am not a paid member anymore. I get everything I need from Nichebot with Jim Morris.
If you are a Nichebot member, you can get data from both Wordtracker and Keyword Discovery, and it’s much cheaper.
(Did you find my testimonial on Jim’s page? 😉 )
Nichebot has this great LSI tool, and I’ll let Jim Morris explain how it works. Here’s a link to the free LSI report.
The LSI tool returns lots of related keywords, so you’ll have to use your own judgment as to whether the keyword is really relevant or not.
I received 767 related keywords for the keyword tennis equipment.
Here’s how a small part of it looks like:
5. Site Build It Brainstormer
Site Build It has its own Brainstormer tool that searches for related keywords in the top 200 results in Google.
This search doesn’t return long-tail keywords but keywords that don’t contain the originally searched term.
Or to be more specific: there are no results for tennis equipment xxxx (a long-tail keyword), but there are some results like tennis court equipment, as you can see below (which is a long-tail keyword for tennis court).
The lateral search returned 236 related keywords and you can see a small sample above.
The numbers beside each keyword represent demand and competition, based on SBI’s own database combined with Wordtracker for demand.
The only real con of SBI’s Brainstormer is that you can use it only for one website, so it’s not really a keyword research tool that you can use for other projects.
But if you plan to build an SBI site (or already have it), then you have everything you need to do for vertical or lateral brainstorms of your keywords.
These three free and two paid keywords research tools are the ones that I use regularly to find related keywords for my websites.
Once you find related keywords for your main keyword, use them on your homepage, possibly as your main navigation pages (Tier 2) and as keywords occasionally used in your articles.
You’ll soon realize that your websites and individual pages will rank high in search engines (especially in Google), without the necessity of getting thousands of links to your site.
Only a few quality links and well-written content will get you very high rankings in search engines.