Google Adwords Reveals Real Number of Searches Instead of The Green Bar
I was doing some keyword research with the Google Adwords tool when I saw that Google returned number of searches for a specific keyword instead of the familiar green bar.
The green bar before gave just some idea of the traffic but you couldn’t really tell whether that was 50 or 500 searches per day.
Here’s a pic from my archives still showing green bar:
The numbers we see now are still not exact numbers. Google explains:
These statistics show the approximate number of search queries matching your keywords that were performed on Google and the search network.
What does this mean?
1. Keyword tools like Wordtracker may be in trouble
Who do you trust more – Google’s numbers with 60% or more search engine queries or Wordtracker who gets its data from 2% of search engine queries?
2. New keyword tools developed
Surely new keyword tools will be developed which will use Google’s search data with the Google’s supply and give us a more realistic view of the demand and competition.
3. New keyword research?
Are you going to use this tool to refresh your keyword research for your sites?
Ken Evoy has written a great post on his blog on how to best use this new information…