Google Algorithm Change – War Against Duplicate Content?
There’s been a huge algorithm change by Google a few days ago and it has affected hugely some of the sites. A couple of mine too…
The drop in traffic looks like this:
At first the drop looked so severe that I thought the servers where I host my site were down but I soon found out that my site was almost completely removed from Google’s index.
After some Googling I found the post from on Seroundtable.com describing what might have happened with the latest Google ranking changes.
It looks like Google is after duplicate content and is penalizing the sites with duplicate content.
In my case, the problem is that Google still cannot determine who the original author of the text is.
I have personally written the homepage of my site (did not outsource it!) and I still found over 100 copies of exact paragraphs taken from my site.
After some more detailed researching I found that many paragraphs from many other pages have been copied too.
So far it’s my best explanation for this drop in Google.
Have you experienced a drop in traffic too?
My first idea is that we’ll need to rewrite and change our main pages (especially the homepage) more often – as I think this is a much easier way than legally fighting cheaters all over the world.
Update: My best day of all time on Amazon 😉
Update 2: According to Matt Cutts, the penalties are not permanent. In fact, I’ve heard of the 3 month, 6 month and 1 year penalties so far in various forums and talking with other webmasters…