Google Trends Show Downward Trend – Why?

Google Trends Show Downward Trend – Why?

Posted by on Dec 7, 2012 in SEO

Google Trends Show Downward Trend – Why?

I’ve recently played with Google Trends and entered some tennis keywords in it to see what’s going on.

To my surprise some of the most popular keywords are less and less searched.

google trends

“tennis instruction” and “how to play tennis” are searched less and less every year while “tennis serve” remains quite constant. They all have peaks in the summers for northern hemisfere.

I wish I could give some answers for why that is – but I really don’t know.

If do some math, you can calculate that there are 23 million new internet users every month – which means that there should be more and more people searching for keywords.

Of course, it also makes sense that people who have searched for certain keywords in the past do not do it again any more – so the number of searches goes down.

I also don’t know whether Google Trends data accounts for searches from mobile devices.

It’s also possible that more and more people use Youtube for tennis related searched since they want to see instructional videos – and I am not sure whether Google Trends includes Youtube searches.

In any case, it’s interesting to think about why the numbers are going down and what that the future holds for certain topics and large content sites who are based on getting main traffic from search engines.

I’d be very interested in hearing your opinions on this…

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  1. I have been seeing the same thing for my main keywords “teaching resources” or “teacher resources.” But there are a few million new teachers every year, young people who are more accustomed to using the internet than those retiring. Volume should be up.

    Doesn’t make sense to me.

    Unless…people are becoming better searchers. By that I mean they are using long-tail keywords more effectively to get precisely what they want, rather than generalized, broad search terms.

    “Left handed tennis serve on clay court” rather than “tennis serve”…to provide a bad example from a sport I know nothing about!

    The problem is that each unique long-tail keyword does not have enough search volume to show up in Google Trends.

    It would be nice to somehow be able to get a trend on ALL tennis or teaching related keywords.

    Just a few thoughts based on no data at all…

    Scott W


  2. Great observation Tomaz, I’ve noticed same puzzling oddities in Google Trends.

    For example, I know one tourist destination that quadrupled its tourist numbers over the last ten years.

    Yet, Google Trends says the number of searches for it changed -70% since January 2004!

    So, I am, too, very suspicious about Google Trends at this point.


  3. Interesting. I wonder how much of it is related to the way Google increasingly suggests search terms as people type their queries, encouraging them to narrow their searches. This might reduce searches on general/generic keywords.


  4. I had an interesting conversation with a friend of the family that is pretty high up in Google who explained to me that they are increasingly adding the drop down of search. He said the reason for this is to direct users to the better paying search terms.

    As for my niche, I have seen a varience in numbers as well. While the supply hasn’t changed all that much, the demand had decreased a bit.



  5. It could be that more people are moving to bing or another search engine. An early sign perhaps. Google is getting more and more bad publicity for its activities – both in Europe and North America.

    I have switched to bing for my searches.

    Of course we are all just guessing.


  6. Good ideas – the “Google suggest” system which suggests longer tail keywords certainly makes sense.

    Ash mentioned on FB that it’s possible that more and more people search for what they want on the app stores…


  7. People are using Youtube, Facebook, Twitter, Pinterst and Instagram as search engines. Social sites are becoming search engines and perhaps robbing some of Google’s search results…


  8. Daphna is right i think. More and more people searching for long tail keywords. They search for questions. A while ago Google published the relation between short tail and long tail searches. It was 30/70.


  9. I know that personally I search for long tail keywords because the supply of sites are so great and I want to get to the exact site that will provide me information.

    So if you have a website and your tier 2 keyword supply has grown exponentially, what happens when you change your tier 2 keywords to those with real low supply?

    I see new websites outranking some of the websites that have been around for a while. Could one of the reasons be that the new keyword tools are giving results based on long tail results.

    Do you think that changing keywords (especially the tier 2s) to long tail keywords would be beneficial in drawing more traffic?


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