Google Trends Show Downward Trend – Why?
I’ve recently played with Google Trends and entered some tennis keywords in it to see what’s going on.
To my surprise some of the most popular keywords are less and less searched.
“tennis instruction” and “how to play tennis” are searched less and less every year while “tennis serve” remains quite constant. They all have peaks in the summers for northern hemisfere.
I wish I could give some answers for why that is – but I really don’t know.
If do some math, you can calculate that there are 23 million new internet users every month – which means that there should be more and more people searching for keywords.
Of course, it also makes sense that people who have searched for certain keywords in the past do not do it again any more – so the number of searches goes down.
I also don’t know whether Google Trends data accounts for searches from mobile devices.
It’s also possible that more and more people use Youtube for tennis related searched since they want to see instructional videos – and I am not sure whether Google Trends includes Youtube searches.
In any case, it’s interesting to think about why the numbers are going down and what that the future holds for certain topics and large content sites who are based on getting main traffic from search engines.
I’d be very interested in hearing your opinions on this…