How I Bought A Domain For A Third Of Asking Price
I just bought a domain for a third of asking price and since it worked so well, I thought you might want to know what happened.
I was planning a niche website and started to check the best domains related to it on http://whois.domaintools.com.
Best domains are short, catchy and include the main keyword or a synonym.
For example, if you were planning a site which would share lots of tennis tips, you’d want to check if tennistips.com, tennistips.net, tennis-tips.com and similar domains are still available.
I checked about 7 or 8 domains, used synonyms that tried to say the same thing using other keywords when I came across a domain that was for sale:
I followed the link and ended up on a site that specializes in buying and selling domain names. There was a form to complete:
I simply introduced myself and asked the price of the domain name.
I received an email a day later:
Thank you for your request regarding the domain name in question.
Owners will accept $3,000 US for their domain name.
Please contact us with any questions.”
I then checked the domain more thoroughly using archive.org and noticed that there hasn’t been any content on it since 2004. The domain was actually first registered in 1998.
This is the note that I sent back:
Thanks for such a quick reply. I can manage $1,000 payable through paypal.
I see that the domain hasn’t had any content on it for years; so if you expect a better offer in the near future, then feel free to pass my offer.
If not, let me know how to proceed as I assume you’re often dealing with domain transfers on behalf of your clients and I am willing to follow your procedures.
There’s some psychology here at works, so let me explain: since I noticed that the domain hasn’t had any content on it for 5 years, that meant that someone was not successful in selling it.
Maybe they asked too much for it in the beginning, in any case $3000 was too much now too.
$1000 is about the maximum I would be willing to pay for a domain without content – because it is a 2 word domain, has keywords with lots of demand and is quite old.
I also emphasized that they can pass my offer, which would mean that they would continue to be unsuccessful in selling that domain.
I also stroked their ego a little bit saying that they are probably very good at what they do 😉 and that I was willing to follow their lead – and that I wouldn’t complicate with my ideas of how to pay and transfer the domain.
This is the reply I received the next day:
Congratulations, your offer for the domain name was accepted.
You can now purchase the domain using a credit card \ paypal payment option.
We accept credit card and paypal payments through 2Checkout, which is reliable and secure service.
Your secure order will be processed by 2Checkout.com Inc.
You will have the option to pay in the currency of your choice during checkout.
Please use the following URL to make your purchase.
If the payment link above does not work properly with your email program, copy the url directly into your browser.
Please make sure that the entire url appears in your browser.
Once your payment is verified, we will unlock the domain name, issue a
Domain Auth code and send you the login/password to manage the
domain name online. You will also be able to move the domain name to your
preferred Registrar after that.
So that was about it. I paid using paypal through 2checkout.com, and received the access to the domain in the next email about 2 hours later.
I transferred the domain to bluehost.com where I also host this blog and some of my other sites.
I’ve never had any problems with them and the domain manager and hosting accounts are very easy to understand and manage.
In summary, I wanted to show you how to find a good domain name and how to bargain. Of course, if you’re not willing to walk away from the deal, then you don’t have the real power in negotiating.
For my purposes, that domain name was not so critical and I could have registered a similar domain for $10 per year.
But since I can afford it and the domain keywords really explain in 2 words what the site is about (and those two keywords also have lots of demand and I’ll probably rank quite high in Google for that search term in about a year or so), I made my offer.
I’ll build this site with WordPress but I’ll find a theme that looks like a website and not like a blog. The site will be built with SBI principles and I will keep you posted on its progress.