How To Check Reciprocal And Outgoing Links From A Website

How To Check Reciprocal And Outgoing Links From A Website

Posted by on Aug 14, 2009 in SEO

If you ever exchanged links with another website and later want to check if the site links back, it could be very time consuming to check all their pages for your link.

One way is to keep track of all link exchanges in an Excel file where you’d note the exact page from which the other site links back.

If you are that disciplined to do that for every link exchange across all your sites, then skip this post. 😉

If on the other hand you’re a little bit lazy or you completely forgot to record pages with reciprocal links, then here are two simple ways of checking whether the partner site links back:

1.    Bing LinkFromDomain command

Even had the command before but you’ll probably use now. Type and Bing will list all OUTGOING links from that domain.

In case you want to check if another website links to you, add your domain name to the search query like this: yourdomain

So, if I want to check whether links to this blog, I would enter:

There are two results which confirm that Chitika links to my blog BUT it doesn’t tell me FROM which pages on

2.    Google site command

The Google site command doesn’t actually check for a link, but it looks for a keyword on the website. So I might search like this:


Try this search in Google and you’ll see more results – but some of those are not actual links, they just contain the keyword freedomideas.

The main advantage of this search is that I can visit the page and see the pagerank of that page for example.

There are some reciprocal link checking tools online, but they all require that you input the exact URL of the page which you then check for a link to your site.

If you want to find them, just Google »check reciprocal links«…

If you have any other ways of checking reciprocal / outgoing links, please share them!

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  1. Hi Tomaz,

    Thanks for all the information you share with us. Your blogs have taught me so much and it’ll accelerate my learning that much more. I also love the resources and reviews you provide for those products and services you’ve already used successfully.

    I do have a question:

    Would you combine a pay-per-click ad campaign with the organic growth strategies for a niche that is rapidly growing and is currently in high demand? This would be for the purpose of capturing traffic much faster. The cost of the pay-per-click campaign would be offset by the high revenue potential of the website transactions. What would be the disadvantages and benefits of doing this, besides the obvious above?

    Thanks in advance.



    Tomaz Reply:

    You’re welcome Grace!

    If you can generate positive return on investment with PPC, then go for it. The only disadvantage is invested time – you cannot go on vacation for a week because you constantly need to check whether you’re still in good position, whether someone has outbid you and so on.

    There’s also probably a big time delay between invested money and getting paid from this product…


  2. Tomaz,

    A few years back I purchased Arelis (now Internet Business Promoter) for link exchanging. I don’t use it for that now, but I do use it to keep track of who is linking back. I also use it to track my rankings on certain keywords I’m competing for. Some take awhile, and it’s nice to have something that tracks movement over time.

    I made the purchase when it was inexpensive. It’s a little more than I would pay now, but it works for me. I use about 20% of the tools that come with it and then, maybe once a month.


  3. I use google webmaster tools to check my incoming links. Don’t know if it’s the best way but I like the bing search method quite a bit. I will have to try this out in the future.


    Tomaz Reply:

    Hey Steve,

    Yes, Google webmaster tools and Yahoo and very good for checking the INCOMING links. The methods above though are about OUTGOING links…


  4. Hello Tomaz,

    I realize that these commands check the outgoing links from a site, but the isn’t the point to check if there is an incoming link to your site?


    Tomaz Reply:

    😉 Yes, well, that’s another topic – similar though. Most people know how to check incoming links but not many how to check outgoing links – even from your own site.

    You may also want to check to which sites your competitor links out and which are their link partners. That’s where checking outgoing links helps…


  5. Good point. I have used yahoo to see who links to another site but not bing to see where that site links to.

    Will have to try and see where my competitors link to.


  6. Hey Tomaz,

    Great post. I have a spreadsheet set up to keep track of my link exchange program. I have the websites listed as hyperlinks so that I can quickly check to make sure links are there..

    Quick question(s): What do you think of the value of a Yahoo directory listing? I have a DMOZ listing already.

    I like having a system to do things. Do you have a system you use to implement your link exchange programs? Obviously you are successful, so I figure you have a pretty good system to get your links.



  7. Hi Ryan,

    I think Yahoo listing is worth it if your link will be put on a PR3+ page. Otherwise, I think $300 for a link with less than PR3 is too much.

    I don’t have a system. I just build links (and pages) UNTIL I get a desired result. 😉


  8. Thanks Tomaz

    Just checking my link situation after reading the recent forum posts and this has been really helpful to see who has dropped me without my realising. I’m one of those people who puts my head in the sand with linking because I hate it so much. I was lucky enough to get a few top class links early on so I have been comfortably ignoring this until now as traffic has been OK. Things must change though! Thanks for all your help.



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