How To Deal With The Constant Change And Problems Of Internet – And Life
As we all know – the only thing that’s constant is change.
It’s really annoying that this is the reality but unfortunately it is. We’d like things to be easier but they are not.
Today the Sitesell.com’s page on Facebook has been removed without any warning.
If you’re an SBI-er, then you know how long and how hard Sitesell team has been working on their page.
Basically every newsletter they sent in the last 6 months had something related to Facebook. They became experts on getting Likes and traffic on Facebook and taught all of us along the way.
And yet the reality of Internet and life is that bad things happen.
Here’s the mindset and key questions you need to ask yourself to deal with them…
1. Is it really that bad? Can you handle it?
Sitesell.com has been profitable and getting more and more satisfied clients years before Facebook.
They will keep growing even without Facebook. They CAN handle this.
2. Is this bad luck or was I lucky before?
I personally really like this one – although it’s tough to swallow sometimes. 😉
In case of Sitesell, I think it’s really bad luck – and their success of getting 16000 Likes was not lucky.
But I remember when Chitika was paying me 0.35 per click in a niche where Google paid 0.15. Eventually they pay per click dropped to 0.14 and people started complaining that “now Chitika sucks.”
In my perspective, we were very lucky to be paid 0.35 per click for some time and that eventually things just stabilized at “normal” levels.
I had some websites with really bad content that ranked well in the past and I earned well – but eventually they stopped getting traffic from Google.
Again, in reality, I was really lucky in the past and now the reality set in – and what I earn now from those websites is normal. 😉
This way of thinking saves me a lot of stress and headache.
The reality won’t change and looking at it negatively does not change it. It only negatively affects my mental and physical health.
So I’ll adapt my thinking in a way that makes me feel good.
3. Can you learn from it? Can you do it better next time?
Can Sitesell do it better next time? Or perhaps avoid the mistake?
Is Facebook REALLY necessary for business success? I think in case of Sitesell the answer is definitely not.
In this time and age of Facebook, they need a page there – but it’s more to show that they are in touch with the latest things on the Web.
I really really doubt that Sitesell generated a huge amount of customers through Facebook. Their business model does not work that way.
In fact, most business in my opinion do not NEED Facebook presence. It helps, but it’s FAR from being crucial.
If you look at very high traffic websites and check how many Facebook fans they have, you’ll see that the numbers are laughably small compared to their traffic.
I was looking online on how to make a bruschetta 😉 and the second site in Google just for “bruschetta” was simplyrecipes.com.
Their Alexa ranking is 7601. How many daily visitors they get?
According to some online stats they get over 70,000 daily unique visitors. That’s over 2,5 million per year.
They have 8625 fans on Facebook. 😉 Yes, very funny.
I’d like to conclude this with two questions…
a) What are your thoughts on Facebook removing Sitesell page without any warning? And what does it tell you about relying on Facebook or any other site when you have no control over the content you publish there?
b) Is Facebook really necessary to succeed in online business?