Interview With Ken Evoy – Part III – Can You Become Financially Free With SBI?
Tomaz: Since my blog is about financial freedom, I want to ask you this question:
What do you think is a typical journey of someone who has achieved financial freedom with SBI? And how much do you think they usually earn per month?
Ken: It varies so much, Tomaz. And some people start part-time because they have a full-time job where they work sixty hours a week.
Some people start full-time like a stay-at-home mom whose children have just gone off school so she has six hours a day to really work. She picks a good niche, starts to see traffic, and starts to make income three to six months, which becomes the main family income in a year or in eighteen months.
Like Elad of Coolest Birthday Parties. He has five to six years into his site, and he’s well into five figures a month. He travels the world.
Other people work part–time. They pick a harder niche and money isn’t even that important and they make even $200, $300 a month. And that’s okay for them because they are only working at it a few hours a week and it’s an outlet.
But what we do know is that the average small business website doesn’t get fifty visitors a day. For us fifty visitors a day is a terrible disappointment. Once you’ve had your site up for a while, you should be really generating high volumes of free organic traffic with Site Builder.
We know that 62 percent of our clients end up in the top 3 percent of all traffic websites. Now, it’s almost a little bit cheating to say that because the average small business site does so badly it’s almost like taking candy from babies.
They buy Google Adwords traffic, but really getting found in organic search engines doesn’t happen. They don’t have a sitemap to XML (extensible markup language). They don’t know how to do content. They don’t know how to format. They don’t know how to do a lot of things properly, with just so many stoppers along the way.
When I broke one of my little ceramic tortoises on my collections I looked for “ceramic repair Montreal.” I couldn’t find a repair guy in Montreal. I had to go four pages deep into Google to find a directory that listed all the ceramic repairs in North America.
There was one in RF City, and this guy has a reputation in Montreal among the collectors that’s huge. He’s written articles in newspapers, and he has a website that has a lot of Flash and graphics and so forth, and he is invincible to Google for a simple thing like “ceramics repair Montreal.” SBI sites should win just for “ceramics” or “ceramics repair.”
So the competition is just so low that we know that the majority of SBI sites build traffic that is just way ahead of the average small business site.
Now, how you turn that into money and how quickly you do it is really up to you and dependent on how much time you have to put in it, what type of niche, what type of business, what type of monetization model, and how clever you are at monetizing.
Google Ads are wonderful. It quickly gives people a very good base. But then people who follow articles and learn how to do joint ventures and do more creative ways of monetizing, e–books, and so forth, can make ten thousand a month. And from there you know you’re on your way.
You know in one year it’s going to be twenty thousands, and it’s going to grow and grow and grow. So it’s all over the map. It’s like we go back to knowledge and brain and attitude and motivation. It’s really completely up to people—what they do with that traffic, their time, their creativity.
Tomaz: Okay. Maybe one question for your best estimate since many bloggers are going to read this interview. I mean, this is a blogger community.
There was a survey in November 2007 by Darren Rowse on how much bloggers earn. So one of the numbers was that 81 percent of bloggers earn less than $1,500 per month. What is your best estimate of how much SBI-ers earn?
Ken: I’d say that well, first of all, that interview is probably skewed. The number is probably much worse than that. When you do a survey like that, I’m assuming people just come in and they fill up a form.
Tomaz: Yes, and that’s basically his readers.
Ken: Yes, and he reaches bloggers, a more sophisticated subset of bloggers in the world to fill in this form. People who aren’t making any money are less likely to fill in the form. So there is double-bias.
Certainly he’s not getting to all the abandoned blogs. He’s not getting to the people who don’t read his thing and if you’re not reading some of the major bloggers, you’re probably not a serious blogger. He’s not reaching these bloggers so there’s this gigantic base I would say that 99.9 percent of blogs don’t make a hundred dollars a month.
Accepting these numbers that 80 percent making a $1,500 is probably not correct. That’s pretty low for professional bloggers who do this for a living; blogging is labor intensive.
Blogging attracts some subset of writers who gives you some short-term kind of traffic that isn’t like a theme-base content site with a real body of content that is organized logically, sort of like Wikipedia. It’s like Wikipedia with a voice, and your one section of Wikipedia, say my daughter’s site, Anguilla Beaches.
And now with Content 2.0, you build a site where people come in, develop user-generated content, and participate in a theme-based community.
I would say that to really do a proper survey the average SBIer would have to phone people, ask them some sensitive questions about how much they make. They would have to make a participation rate that’s at least over 50 percent.
So to do a survey like this, you really need to get the participation of the majority of people who blog to have a reasonable survey. My guess is the average SBIer probably does something on that order of magnitude.
Compared to a professional blogger, our average SBIer doesn’t have that level of sophistication in terms of how they use the Net, understand the Net, and do what they do. And a professional blogger will do better over a long period of time. When his activity level drops, he will still continue to grow.
But if an average blogger stops updating his blog every day or so, the traffic will slowly but surely subside.
Tomaz: Yes, I’ve noticed that actually on my blog because now like I am on holiday. I have made only one post about my view of success. And I was just checking the Google analytics today for my blog, and it’s like going down, down, down.
It’s like slowly going down, while on my SBI site it’s just continuously growing. And I didn’t actually post anything on my SBI site. I just built three pages through Content 2.0 and approved it and on my blog I didn’t do anything.
Ken: Content 2.0 is so powerful because users come in. We’ve had this phenomenal contest where SBI-ers have just incredibly creative ways. They can create mini Yahoo! answers and many total site blogs. Everybody else is a blogger, and you’re just accepting the blogger.
A mini MySpace kind of Web 2.0 you can think of plus many more ways that they are using this thing. Even on my daughter’s site where she basically grafted it on without really being creative or aggressive about it and somebody writes something about their favorite cheap hotel or about a time they were attacked and people comment on that.
Google of course sees that the site is changing because those posts first of all go into the sitemap XML which is automatically created plus it goes to the RSS feeds for Blog It.
So two family spiders are picking this up fast; the blog spiders and the content finders – and Google starts listing all this. So the site is growing without you really putting much effort.
And that’s a very powerful combination of using blog technology plus Web 2.0 on top of the theme-based website where everything is organized properly. That’s a powerful formula for an ever-growing site with a small amount of work.