Is Fresh Content Really The King?
Content is King – is what we’ve heard many times in the online business world.
If your goal is to receive free search engine traffic (and lots of it), you need to create lots of quality content.
But how does adding fresh content affect your traffic? What if you don’t add new content?
I have a smaller blog where I was observing the answers to these questions. Keep in mind that this is just one example and that in now way I can sayI have figured out Google’s algorithm 😉 – but I hope this gives you some food for thought.
The blog in question had 69 posts for quite a long time – in fact the last posts before the »experiment« were posted on 4/29/2010 as you can see below.
So for more than a year I did not post any new posts and my traffic was at around 400-600 daily visitors until June this year.
At around 16th of June traffic dropped by around 40%. So did the income – mostly Adsense.
So I decided it’s time to work on this blog again. I outsourced some quality articles and eventually published them on 23rd of July. (see the first image in this post.)
Here are the traffic results for July 2011:
Interesting isn’t it?
You can see that until the 23rd of July most days had a traffic number that started with 2 or 3. (so 200+ and 300+ visitors).
After the 23rd of July most days had traffic numbers starting with 4 or 5 (so 400+ and 500+ visitors).
This trend now continues in August – although there’s slightly less traffic – but still much more than after June 16th when the traffic dropped.
And all I did was to publish 3 articles – and when I look at traffic stats and search for keywords that brought the most traffic I don’t really see that these 3 new articles are bringing in the extra traffic.
It’s the whole site that started to rank better in general.
My first idea based on these results is that adding fresh content is quite an important ranking factor in search engines.