Knowing the Difference Between Search And Content Adsense Payout
Posted on July 12, 2009
Filed Under Earn money online
If you even wanted to know, how much you can earn with Adsense, you know that you can get only half of the story. You can learn how much an advertiser would have to pay, to be at #1 in SEARCH Adsense for a specific term.
The search Adsense shows up only on Google search page results, like here:
The other way of Adsense is the one you’re interested in, because you want to insert it into your CONTENT. This Adsense shows on other websites – and the internet is full of it as you know.
Here’s an example of CONTENT Adsense ads (I wonder how long will Google allow the Wisegeek to keep images near ads. They also use some other tactics to trick people into clicks on these pages below…):
If you want to know how much you’ll get paid from Google from putting ads on your site, you cannot find out that with any tools. BUT…
You can get some ideas by checking out your previous sites and perhaps sharing your stats here so that we have more numbers to rely on.
Here’s what you need to do:
1. Calculate the average CPC (cost per click in your niche) based on the Adwords tool
• Go to https://adwords.google.com/select/KeywordTool and enter your main seed word or site concept keyword – I’ll use tennis as an example
• Sort by Global Monthly Search Volume and leave the Match Type to Broad, then take the top 20 keywords’ Estimated Avg. CPC and calculate the average (add all the numbers and divide them by 20 – double check that you really added 20 numbers)
• Write down the number – in this hyptothetical case it would be 1,52.
2. Calculate the average CPC based on the data from your Adsense account:
• Login to your Adsense account and check the stats for previous month. Then choose the right channel (if you have more websites) and divide your earnings in that channel by the number of clicks. You’ll get a number which represents the average payout per click in your niche.
• You cannot disclose this number (and any other) according to Google’s privacy policy BUT you don’t need to.
3. Calculate the ratio of the Content Adsense and Search Adsense in your niche
• You need to divide the Content Adsense number you got in the Step 2 by the number you got in Step 1. In my case: x / 1,52 (which I don’t have since I don’t use adsense on my tennis site . But for example, let’s say the x is 0.20.)
• The ratio is 0.20 / 1,52 = 0,13. Which means that I get 13% payout on Content sites compared to the numbers I can see in Adwords stats.
I use Adsense on just 2 websites now. The ratio for site #1 is 14% and the ratio for #2 website is 9%.
I can see from my stats that when I research a niche and the Adwords CPC shows for example $3 on average per click, I can assume I will get around 10% of that – which is around 30 cents per click.
If I assume 5% CTR and that I get double pageviews on the number of visitors, then if I get 100 visitors to my site, I will get 200 impressions, with 5% CTR that’s 10 clicks, each click is on average 30 cents so I might earn around $3 per day with 100 visitors per day. Or $30 with 1000 daily visitors…
Please share your ratio for your niche (I suggest you don’t put your website in the comment link this time…) so that we can get a better idea on what Adsense pays on content sites…
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3 Responses to “Knowing the Difference Between Search And Content Adsense Payout”
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If you don’t want to comment here, but would like to share your number, email me at tomaz (at) freedomideas.com and I’ll add the number here.
Here’s are the numbers from the people who emailed me: 32,5%, 14,4 %, 13,1%, yours?
Hi Tomaz,
I was just wondering what CTR you think is a good amount on content sites? I have a few sites and often wonder whether the adsense and chitika CTR is underperforming.
Thanks for any advice.
Hi James,
Good CTR (for my sites) for Adsense is over 7% and for Chitika over 4%. That’s for top ads.