Learn SEO in 10 Seconds

Posted by on Mar 26, 2009 in SEO

The key to online success when you’re building a content site for the web — regardless of whether that website is a blog or has static content — is the search engine optimization (SEO) of your site.

But, when it comes to SEO, you can spend many hours browsing blogs from so-called SEO experts which have many – often conflicting — ideas.

Therefore, before I show you how to optimize your page, a process which will take you approximately 10 seconds to learn, let’s examine why the SEO experts cannot agree on an optimization approach.

One of the primary reasons for the experts’ disagreements is that they don’t approach the SEO problem from a scientific point of view: in other words, they rely on their own experience and interpretation of their results.

I’ve come across very few SEO experiments which were conducted in a controlled way and which attempted to figure out (for example) what Google’s algorithm is. Unfortunately, most of these scientifically-based SEO approaches are overly complicated: check out SEOmoz.com for example.

The other group of SEO experts — those who take a non-scientific approach — interpret their rankings with their own logic. The problem with this approach is that there are so many factors that affect rankings, that a person cannot possibly know which factor affected what.

For example, let’s say that I have a website with good content and approximately 100 incoming links. I decide to interlink my pages in a different way to see if this changes my rankings.

At the same time, one of 100 the sites that is linking to me from a nice PR1 page, with the anchor text which helps my rankings, gets on the first page of Digg.com. This results in a PR4 link from Digg (later), and a number of other links, because there are many sites that just publish and link to articles that appeared on Digg.

The pagerank of my hypothetical website goes up significantly — and so does the power of the link that they are giving me. The page from where they link to me now becomes a PR3.

Unfortunately, of course, I don’t know that because I cannot track all the links that are going to all the websites that link to me. In short, my page rankings shoot up, but I can only attribute this increase to the fact that I started internlinking my pages differently. »Eureka,« I think to myself, »I found it!«

This is just one example of how almost everyone assessing SEO can be misled.

One final thought relating to keyword density: I have a page that ranks »top 3« in Google, with a keyword density of over 20%, and I have another page that ranks »top 3« in Google with the keyword density of 0,65%.

Given these examples, how can I formulate any conclusions of what works?

And now, as promised, my conclusions about effective SEO: if you want to rank high for a certain keyword in Google, you need to:
–    Include that keyword in the title
–    Include that keyword in the first sentence
–    Include that keyword a few more times in the article
–    Include that keyword in the anchor text of the internal and external links to that page

That’s it. Now read that again and time yourself to see how much time you’ll spend learning the SEO that works. 😉

In my opinion, these recommendations represent 95% of effective SEO. The other 5% may include (I say »may« because, as I mentioned earlier, these are just theories for which I haven’t seen any scientific proof or any experiments):
–    Using synonyms to the main keyword in the article
–    Using variations of the keyword in the anchor text of the incoming links
–    Making the visitors stay longer on your page (perhaps using videos)
–    … and others

Google claims that they use over 200 factors to rank pages and (of course) we don’t know them.

But the above lesson in SEO, which you can learn in 10 seconds, definitely works: my 5 SBI sites receive around 8000 visitors daily and, of course, most of these visits come from free search engine traffic based on the high rankings of my main keywords.

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    11 Comments

  1. you’re spot on tomaz !!!

    that’s why i like you – you say things as they are 🙂

    [Reply]

  2. Great article, Tomaz! I couldn’t agree more. One of my site just hit the 8,000 daily unique visitor mark by doing exactly what you said. Plus, my newest website got accepted by Chitika (I made sure to click on the Chitika link on your site) Finally! I can’t wait to use your ad combos.

    PS If the site uses a lot of graphics and photos (my new site is a kids coloring site) don’t forget to name the photos using the keywords, too. I’m getting a lot of traffic from google image results.

    [Reply]

    Tomaz Reply:

    Thanks for the image alt text tip, Christy! Of course, this makes learning the SEO in about 13,5 seconds. 😉

    [Reply]

  3. Great post as always Tomaz. Thanks for keeping it real and cutting through the clutter.

    It’s always a challenge to me to avoid reading SEO tips out there, but I’m pretty sure I could spend my whole day doing that and gain nothing 🙂

    Keep up the good work!

    [Reply]

  4. Awesome, you post too rarely my friend 🙂

    [Reply]

  5. Tomaz

    Great article…once again!

    I am an SBIer and have a question if you do not mind.It is about keyword research.

    Do you just use brainstormer for your keyword research or do you buy a WT membership and a
    nichebot membership?

    Thanks for your time.

    Cathy

    [Reply]

    Tomaz Reply:

    Cathy,

    I use mostly the brainstormer. The Nichebot already includes the paid version of the WT, so sometimes I double check with it and then triple check with Google Adwords Keyword Tool.

    [Reply]

  6. Excellent article and I couldn’t agree more.

    The only other item I’d add (I’m sure anyone could add more but that would just complicate it) is write great content that keeps the page over 300 words.

    I can’t imagine at this stage getting 8000 visitors per day. What a great achievement.

    [Reply]

    Tomaz Reply:

    Thanks William!

    Excellent website by the way! I always like to see sites that follow the SBI Action Guide and when one demonstrates his expertise of the subject. I browsed through just 3 pages of your site and I can see that you know your stuff.

    Any thoughts on naked short selling and was it really the source of financial collapse of Lehman Brothers and other “big boys”?

    [Reply]

  7. Hi Christy,

    Can you share with us your site that has 8000 visitors a day? I have just reached 200 a day. Was just wondering what I have to aim for.

    [Reply]

  8. You know, I haven’t tried this quite yet because I don’t have a website or blog up on a focused niche. When I do I’ll try it because this, to me, is one of those little tips that gives you butterflies because before even trying it, you just have a feelings it’s going to just work.

    You feel all the other information out there is just that – information… This is what works. Just thought I’d add that bit of thought.

    [Reply]

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