Make Your Site Known – Link Building Strategies And Tips (Step 7)

Make Your Site Known – Link Building Strategies And Tips (Step 7)

Posted by on Nov 26, 2007 in 10 Steps To Freedom

Make Your Site Known – Link Building Strategies And Tips (Step 7)

The seventh step in the 10 Steps to Freedom will show you link building methods with some insider tips on how to get good quality links.

In case you have missed the first six steps, you might want to start at the beginning:

1. Freedom Starts in the Mind
2. 5 Reasons to Follow Your Passion Instead of Money
3. How to Make Money Online and Enjoy Freedom
4. Ken Evoy and Site Build It
5. How to Write Content That Attracts Visitors And Natural Links
6. On-page Search Engine Optimization (SEO) for Beginners and Experts

Why Build Links?

Links pointing to your website are the key to ranking high in the search engines, especially Google.

If another website links to your website and even includes the keyword you want to rank for in the anchor text, this sends a clear message to Google and other search engines that your site should rank highly, especially is the keyword is used in the anchor text.

Sidebar: Anchor text is the text included in a link pointing to your website. If someone links to this blog with the anchor text Financial freedom, it tells Google that this blog is about achieving financial freedom.

If someone linked to this blog with the anchor text “Click here,” the blog would receive a vote of confidence, but it wouldn’t necessarily improve its rankings for the keyword “financial freedom.” Instead, it would rank slightly better for the keyword “Click here.”

End Sidebar

A website with quality content but no external links is practically invisible to search engines.

What’s also important to remember is that a link from a related website counts much more than a link from a non-related website.

For example, if someone from a financially related website links to this financial freedom-related blog, it would improve this site’s rankings much more than if someone from a dogs-related website links to it.

There is also a theory that one-way links weigh much more in terms of benefits than reciprocal links do. This theory makes sense, although I haven’t seen any statistical proof of this claim anywhere on the web.

I don’t worry too much whether I receive a one-way or a reciprocal link, so long as it is from a closely related website on a quality page. This means that my site’s link is not buried among tens, or even hundreds, of other external links on page that almost no one visits.

5 Main Strategies of Building Links

Before you start working on getting the incoming links, you must make your site worthy of receiving a link.

I suggest that you build your site to at least 50 pages of high quality content with pictures, videos (if possible), and links to other useful websites. Putting ads and affiliate links on your site decreases the chances of getting a good link, so refrain from monetizing for now.

Sidebar: You can monetize your site a little bit without links; with 50 built pages, you’ll probably receive 20 to 30 daily visitors.

If 5% of those click on Adsense or other types of ads on your website, you’ll earn around 10 to 20 cents per day. 😉

I recommend waiting until you have at least 200 visitors per day before monetizing your site. At that point, you may earn from 5$ to $10 per day, which would make your monthly income $150 to $300.

End Sidebar

Assuming that you followed my advice and didn’t monetize, here’s how to get incoming links to your website:

1. Authority and Niche Directories

In their webmasters guidelines, Google suggests that site owners “ … submit their site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.”

Yahoo submissions cost $299 per year; in my opinion, this is a worthy investment to get one of the most trusted incoming links. If you cannot afford it right away, submit your site to Yahoo when you can.

I submitted my tennis website to Yahoo directory more than 1 year after I started it and began my journey towards financial freedom.

There are not many really trusted directories out there, since Google has hit many directories with penalties for selling pagerank.

The ones that I suggest and submit to are:

In addition to those, you may want to search Google for specialized directories related to your niche / topic.

2. Article submissions

There are so-called article directories that allow you to submit your article with up to 3 links back to your website.

Again, there are hundreds of different article directories, but only a few are really effective.

»Effective« means that these directories bring traffic to your website and that other webmasters pick up article from the directory to post on their own websites, again with a link back to your website.

Here are the top 5 article directories that will benefit you most, in terms of getting high quality links to your website:


Do not submit an article that is already posted on your website, since you run the risk of being penalized with a duplicate content penalty.

Instead, either rewrite your article or write a new one.

There’s one more strategy for submitting articles to other websites; one of the best is to find websites related to your topic and ask them if they would accept your original article in exchange for a link back to your website.

Getting a quality link is effective in terms of improving your rankings, but it does take time to find a quality website that will accept your article in exchange for a link back.

You’ll learn how to find related websites in the next link building strategy…

3. Reciprocal links

Valuable Link Exchange

The best reciprocal link that you can get is a link within a page that is closely related to your website’s topic.

For example, if a page on another tennis website talks about tennis tips and links to my tennis tips page with the link text “tennis tips,” this is the most effective link I can get.

Linking to another high quality website from within your site’s content is useful for both your visitors and search engines, as the search engines can recognize this relationship and rank your pages accordingly.

Linking to a low quality website can negatively affect your rankings, so you need to make sure that you approach only high quality websites related to your topic when asking for a link exchange.

Here’s where you can start your research:

a) Yahoo directory

Find the most relevant topic to your website in the Yahoo directory and email the websites listed there asking for a link exchange.

b) Google directory

Google’s directory is a mirror of DMOZ with one difference – the websites are listed according to the pagerank.

Pagerank is part of Google’s algorithm for ranking websites and can give you a good guideline of which websites are of the highest quality (or not).

Again, find the topic most closely related to your website and contact the webmasters asking for a link exchange.

c) Links, resources or partner pages of high quality websites

Many websites have their own directory of related websites with which they have exchanged links.

As you research the websites from the Yahoo and Google directories, always check to see if they have partner pages. By doing this, you can find websites that are interested in link exchanges.

What I suggest is that you don’t ask for a link from the partner pages, since they are typically low quality links, but ask for a link from within the pages’ content. Of course, you must offer the same.

There are also programs that allow you to list your website for potential link partners. I have tried many of them and can really recommend only one:

SiteSell Value Exchange

Make sure to download a free ebook from Ken Evoy (following the above link) Make Your Links WORK to get more link building tips and ideas from this prominent internet marketer.

d) Backlink analysis of your competitors

Another way to find websites where you can get a link back to your website is to find who is linking to other high quality websites on your topic.

This can be done easily with a link: command in

Link command in Yahoo

Choose Show Inlinks “Except from this domain” and you can find almost all the links pointing back to the website that you have researched.

Once you find the page that links back to that website, you can also figure out a way to get your link there too.

There’s one more way to get a link back to your website – buying it.

Buying links is against Google’s webmasters guidelines and I advise you not to do it.

If you are going to follow the idea of building a large content website that will earn money day after day and provide you with the financial freedom you look for, you’ll have to rely on Google as your main traffic source.

You don’t want to be penalized by Google for buying links (which interferes with their algorithm) and lose all that precious traffic and income.

Playing by the rules of the Google game is the most reliable way to achieve financial freedom with an online business.

4. Social Networking

Social networking is the latest craze on the web with sites like Facebook, Youtube, Digg, Stumbleupon and others welcoming millions of users every day.

Some social networking websites will give you a link back (although most of them come with a no-follow tag which won’t help with the rankings in Google) and some will just send you a lot of traffic.

Here’s a list of top 30 social networking sites that you can use to get some links and attention for your website.

Note that most users of social networking sites are young males with interests in computers, cell phones, space and sports related topics and funny videos.

If your website is related to these topics, you may have good success with social networking. If, on the other hand, your topic is more “boring” like my vacuum site, you’ll probably just waste time trying to get attention from these sites.

5. Forum Signatures

Many forums allow you to place a link back to your website in your signature. Although links don’t improve your link popularity much, they can eventually add up, especially if you take a few minutes every day to post 3 or 5 answers in the forums.

This could lead to more than 1000 backlinks in a year.

Here’s a simple Google search that will help you find a forum related to your main keyword:

Google forum search

There are, of course, other link building tips and if you are a blog owner, you may also like my 7 Link building tips for newborn blogs.

If you are still looking for more link building tips and ideas, then brace yourself for these massive articles on how to get more backlinks to your website:

1. 101 Link Building Tips to Market Your Website

2. 131 Link Building Strategies

3. 66 Ways to Build Links in 2007

Next: Intelligently Monetize Your Website

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  1. Tomaz, very helpful post and some very effective link building strategies. I just found your blog after you left a comment on mine.

    After reading this I will be staying here a little longer to continue with my quest for information, lets hope I don’t burn myself out ;).

    I’ve bookmarked you so will be back again, also given this post a Thumbs Up on StumbleUpon.

    Keep up the good work.


  2. Nice post, Tomaz.
    Don’t you think getting links is the most boring part of building a website ?


    Tomaz Reply:

    Hi Dian,

    Yes, for me link building is boring too. But sometimes, when you are really passionate about what you want to achieve through the link building, it’s not that tough.

    I remember trying to get links to my How to Play tennis page with the videos that I sell, and every good link I found felt so good. I had the end result in mind all the time and was not focused on the boring part of building links.


  3. Hi Ian,

    Thanks for stopping by and Stumbling the post! I’ve read a lot of great info on your blog and yes, my quest more knowledge can sometimes be too much too. 😉


  4. Great points but why the specific number of 200 visitors per day before monetizing?

    You could be losing money by waiting. It doesn’t cost anything to paste the Adsense code right from the start.

    I would monetize my blog as soon as I have enough posts to start off. 50 pages sounds good but maybe I’ll start at 30.



    Tomaz Reply:

    Hi mbm,

    Well, 200 is just a figure that will give you some “hard” money at the end of the month. You’ll earn very little from 50 visitors per day but at the same time you will make it more difficult for getting quality links. If you have a way of getting good links with ads on your site, then you’ve solved one of the bigger problems earning money online.


  5. Tomaz,

    What are your thoughts on potentially incorporating Squidoo into the link-building process?

    Regards, DR


    Tomaz Reply:

    DR, Squidoo is one of those link building methods, that I do last. Or when I have some time to spare.

    Although there are some Squidoo secrets that can really help with the pagerank. I’ll share my ideas soo.


  6. Tomaz,

    You mention rewriting articles for submission to sites like Do you target these articles for specific keywords? And do you target them for specific keywords you are already targeting with your website?

    Example: If one of your pages is targeting the keyword “vacuum reviews”, do you also write an article for targeting the keyword “vacuum reviews”?

    Thanks again for great advice! As a current SBI owner, I use your blog as a road map for my business future.



  7. Hi Allen,

    Yes, I target keywords but not the same as I do on my site. (only rarely I do that)

    I target similar keywords or tightly related or I target a long tail keyword.

    For example: the keyword on my site is Miele vacuums, but I post an article targeting a keyword Miele vacuum cleaners.

    Here’s what I do lately: I brainstorm my keywords, organize them in Excel, choose which ones (those with most demand) I’ll use on my site, and then I choose some of those that have less demand but good logical keyword for article submissions.


  8. I know this is an old post but I have some questions.

    Nearly all the blogs I looked at have a “nofollow” tag for comments or the link is through some sort of javascript.

    Does that mean that there’s nothing to gain from PR point of view from posting a link? Or do the search engines see it as a relevant link and give credit for it anyway?

    Apart from looking at the source code is there a way to find blogs that will allow a link to be followed?

    Does the same apply to forums or are they totally different?

    Next question – articles.
    Do you submit the same article to all the article sites or do you write a fresh article for each site? Will the article sites see your article as duplicate content? Do you submit in any particular order?

    Lots of questions, steep learning curve . . .
    Thanks, John


    Tomaz Reply:

    Hey John,

    There is no PR gain from nofollow links – as far as Google is concerned. Supposedly Yahoo and MSN follow these links but I haven’t seen any big benefit from those links.

    There is a Firefox plugin (SearchStatus) that highlights nofollow links. I wouldn’t waste much time commenting on blogs though… Maybe here and there if it’s a high pagerank dofollow…

    I now submit only to ezinearticles, hubpages and buzzle. And yes, I don’t submit the same article. Some articles that I get from writers are not well written so I ask for new ones and edit the original ones so that they are good enough for article submission sites…


  9. I made my website or blog thing so people could learn how to grow there own tobacco but i dont really truely understand how to get my website out there with all the others can someone help me if so that would be great. 🙂


  10. Hey Tomaz,

    Great stuff here…I’m glad a fellow SBIer pointed me in your direction. I was originally looking for info on using Chitika in combination with Adsense, but have found the rest of your information very valuable as well.

    Now, I have two questions…

    1. I’ve been with SBI for a few years now, and currently have 3 sites. When I started out, I found a post on the forums that listed many (50-100+) directories we should submit to. Examples – Exactseek, Chiff, Searchsight, and many others. These range from a PR 0 to PR 5.

    You suggest we only submit to 4 or 5 directories…do you still feel that way? Is there any benefit to submitting to 100+ directories? Or is it more beneficial to submit to a few very high quality directories?

    2. I’ve submitted quite few articles related to my basketball site and my inspirational quotes site – mainly to EzineArticles, Searchwarp and Goarticles. These have done well for me as far as driving traffic to my sites and getting incoming links. To optimize this process, I’ve considered utilizing an article spinning/submission service that my friend offers. How do you feel about spinning and submitting articles to 150+ directories? Have you ever used a service like this? If so, was it beneficial?

    Thanks again…I look forward to hearing from you soon.



    Tomaz Reply:

    Hi Joe,

    Thanks for stopping by!

    My thoughts on your questions:

    1. I still submit my site to a few other directories but I don’t see any significant difference in pagerank or traffic or rankings in Google.

    But I would submit to max 10 other directories besides the 4 or 5 I recommend. Those 100s and more are not worth it – I have tested that already.

    2. I don’t think spinning is the way to go and I’ve never done it. I have done some test with article directories and 4 worked well for me, the rest made no difference whatsoever.

    If you can see continuous traffic from some article sites, I would appreciate if you share your experiences…


  11. Hi Tomaz,

    thanks for your great website.

    For link exchanges, you go out and find 50 potential link partners, do you then put up 50 outbound links on your site and then email them. Then the ones that accept you keep and the ones that don’t you take down their link.

    Is this the process.



    Tomaz Reply:


    I might have done that a few times but in most cases I just email them suggesting a link exchange – very similarly to what the Value Exchange email looks like.

    The “secret” is not really in how you write but whether you have some something to offer to the other party. Does your site looks well, does it have lots of interesting content and also in many cases do you have a good pagerank link to offer or not.

    That will typically determine whether you’ll get a positive response or not. It’s really tough when starting from scratch and PR0. Really tough.

    That’s why most people give up and that’s why you have such a good chance with your website, whatever it is about. There’s not much competition on top.


  12. thank Tomaz,

    I see what you mean.


  13. Tomaz,

    does submitting original content to 5 different
    web 2.0 properties as opposed to spinning an article 5 times help rankings that much more



  14. Jeremy,

    Don’t know, I haven’t analyzed that. I’ve also rarely done that and I really don’t see this as the key to link building and good rankings.

    For me the key were always link exchanges with high quality sites.


  15. thanks Tomaz appreciate it,

    amazing, good ole fashion link exchanges with relevant sites works best, you are overwhelming proof
    of this. 🙂


  16. Hey Tomaz,

    Just wondering, when submitting to SearchWarp, should I check the box “Reprint Rights Allowed”?

    I just realized, after submitting to them for a few years, that if you do that they remove the no-follow tags. I didn’t know that until I recently read their Article Submission FAQs.

    Here’s the info…

    Q. Does SearchWarp use ‘rel=nofollow’ in external hyperlinks?

    A. Yes we do. To remain true to our mission, we do. Adding the ‘nofollow’ attribute does not hinder readers from clicking on the links in any way. Articles which allow reprint rights are made available without nofollow links.

    Based on that, I would assume checking the “Reprint Rights Allowed” box would be okay. But I want to make sure there before I do that.



  17. Joe, looks like that would be the right option. I’d ask this in the SBI forums…


  18. Tomaz,

    After researching the backlinks of my competitors, I noticed that one in particular submits the EXACT same article to EZine, GoArticles, and a few others. Does this count as duplicate content? Will Google penalize you for that kind of short-cut? (She seems to be doing fine.)

    And also, how effective is that technique for improving rankings and traffic?



    Tomaz Reply:

    Hi Adam,

    Yes, Google will definitely see those articles as duplicate content. It won’t penalize you, it will penalize the article. 😉

    That article will not rank well – only one of those will. Google does not want under any circumstance rank #1 and #2 exactly the same content – imagine the waste of time for someone checking those sites.

    If you understand this logic, then you understand the duplicate content penalty. What I don’t know for sure, is how the backlinks from those penalized articles are counted.

    I believe they are worthless as Google team knows exactly what people with massive article marketing schemes are up to.

    Also, if that competitor is doing well, it’s not because they have articles on ezinearticles or goarticles. That’s like 1% of the link power of a good site.

    All the rest are links that come from many different related authority sites.


  19. Hi Tomaz,
    they only problem I encounter, apart from the boredom, lol, is that every-one who ranks for my main keywords are competitors or my product, so there is no way that they will do a link exchange with me! I guess I’ll just have to try all the other methods!
    Thanks for your posts, I follow yur posts on SBI too – excellent :o)


    Tomaz Reply:

    Hi Sophie,

    First, there are tons of related sites which are not your competitors that might agree to some kind of cooperation.

    Second, see where your competitors get links and try to get them there too.

    And third, don’t think just about link exchanges – they are not really valuable. Guest posts are much better.


  20. Hello Tomaz,

    I recently discovered this website and I love the information you provide! Thank you!

    I just wanted to ask about the directories and article submission websites you cited in the original article. Do you still recommend those as good sources in a post-panda world?



    Tomaz Reply:

    Hi Matt,

    Yes, I do, but I recommend you submit only one article to each article submission site. Just to get a link from a different domain, that’s all.

    Also, Panda affects your site based on content, not on links. And these article submission sites still receive tons of free traffic even if they have been affected by Panda. And most likely they’re working hard to fix the situation…



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