Mastering The Pagerank Flow

Posted on August 14, 2007
Filed Under SEO

Chances are that your website has a nice little green bar at the top, which indicates that you have some Google pagerank (PR).

The pagerank passes from page to page in a complicated mathematical formula.

In general, every subpage has a pagerank value of one point less than the page above it.

For example, if your homepage has a PR of 4, then your main pages, which are linked from your homepage, will have a PR of 3, and all their subpages will have a PR of 2.

Even though you try to optimize your articles for a certain keyword, you will realize that some of those keywords are too competitive to rank highly.

So what you may end up with are many subpages with a pagerank of 2, which are on page five of the Google search, so no one finds them.

But you may also have some pages on page 2, or even at the bottom of page 1, on Google, and all they need is a little boost.

That’s when you can use your pages that have no chance of ranking highly to pass the pagerank with your preferred anchor text in the link pointing to your promising pages.

You will see that sometimes all it takes is one or two links to push your page higher, and you’ll be getting much more traffic from it.

Here’s how you can find some internal pages that already have your linked text:

Go to Google and type:

“your keyword” site:http://www.yourdomain.com

This will bring up all the pages that already contain your keyword, and all you need to do is change them into links.

I recently used this trick when I wrote an article optimized for a keyword subconscious mind.

The search below, done on my main site and on my blog, found five pages that already contained that keyword.

So I was able to immediately add five links to my newly built page, and thus improve its position in search engines.

Of course, if the keyword was found on one of the pages where you already rank highly and get a lot of traffic, then think twice about whether it’s worth diluting that page’s current pagerank in order to boost a new page’s PR.

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