Most Common Link Exchange Email Mistake
I got an email from Jo who was asking me for a review of his link exchange email and he agreed that I can post our Q&A.
At least I can help with one link – since they’re so darn difficult to get… 😉
Here’s our Q&A:
Jo: I’ve been doing my best on manually trying to get links, by using Yahoo site explorer. So far I haven’t gotten a single reply from the websites I’ve contacted, and although I know you think this is probably normal, I would like to send my template email to you for review just to make sure (you can find it below).
Please feel free to point out what it is you would change, remove or add to ensure the best result. Obviously I change the template slightly for each mail I send, since some of the websites are blogs and accept articles rather than exchange links.
Subject: Question from a stevia related website owner
My name is Jo and I maintain a website about stevia, the all-natural sweetener. This little plant has changed my life and I want to share my passion with others.
Although my site is still young, I’m constantly adding quality content to it, and my goals are to provide the most information on stevia found on a single website, and to answer all the questions or concerns people may have about stevia as well as other sweeteners, while offering them recipes to try out, teaching about how to grow stevia, and more!
Currently, I’m working on getting links so my site can grow. I just stumbled upon your website and e-mail address, and saw that you have a page on stevia. I was wondering if you would be willing to exchange links with me, between any one of my site’s pages and your stevia page, so I can help the search engines find my website.
You can find my home page at http://www.sugarfreestevia.net/index.html
I also very much appreciate any feedback you are willing to give me. I’ve worked very hard on it, hoping the enthusiasm will jump right off the pages! If you have any questions, you can reach me at this address: jo @ …
Jo from sugarfreestevia.net
Tomaz: If I got an email like that and read your explanation, my first response would be “I don’t care.” I don’t care how stevia has changed your life, I don’t care what your goals are, I don’t care if you’re working on links now.
All that people care about is themselves. 😉 (until we’re friends)
So you need to talk to the webmaster and how they can benefit from your link and how you like some specific part of their site – or that it matches your content. Do not talk about yourself or your story because 99% of the people are not interested and you’re wasting their valuable time by forcing them to read long explanations.
Most will not appreciate that and immediately delete your email. So get to the point quickly!
Also, build more links now with article submissions and other crappy 😉 ways of building links (go through Link Building Checklist from the SBI TNT section).
You can also comment on a few related blogs a few times and have the owner get to know you. Contribute. Then, after 2 weeks or so contact them and remind them who you are and then ask for a link exchange.
That should help…