My SBI Barcelona Conference Presentation
I’ve attended the first European SBI Conference in Barcelona from 21st to 25th of September 2009 where I also had a presentation about keyword research, optimization of pages and the importance of links.
Here’s what I shared…
1. Choosing a niche (Slide 2)
When you’re choosing a niche you need to assess whether there is enough demand for the keywords so that in the long term your site will get lots of traffic. My definition of lots of traffic is over 1000 daily visitors.
Based on my experience, you need at least 3000 total daily searches for top 100 keywords found through the free Wordtracker tool. If you go for too many, you may have too much competition so a good number to aim for is between 3000 and 8000 daily searches.
One of my sites is about vacuum cleaners and if you check the total demand in free WT, it shows just over 6000 daily searches which is perfect.
But if for example you try water softener, you’ll see that the demand is just around 3000 which is not bad but I would still look to expand the niche.
There are 3 major ways of choosing keywords for your niche and you can check the SBI TNT article which explains that in more detail. (I wrote it by the way. 😉 )
2. How to Brainstorm (Slide 3)
So if we want to expand the water softener niche, we need to find related keywords. The best way to do that is to use the Google Adwords tool, check the »Use Synonyms« box and click on »Get keyword ideas«.
The first section of keywords will contain only keywords which include water softener seed word. But if you scroll down, you’ll find »Additional keywords to consider« which you can also sort by Relevance. They usually are sorted by relevance by default.
So Google clearly suggests which keywords are tightly related to your main keyword and now you can brainstorm them too and get many more keywords in demand.
Once you have these keywords, you need to do a vertical brainstorm on them (example: vertical brainstorm on water conditioner) but then you need to delete low demand keywords from your MKL (Master Keyword List) because it allows you to store only 1000 keywords.
So you need to do a vertical brainstorm for each seed word, then delete low demand keywords (for example with less than 200 Value demand) and then do another vertical brainstorm on another seed word and so on.
Once you get all the keywords, organize them into T2 and T3 pages.
For T2 pages, choose keywords with at least 1000 Value demand and possibly less than 1000 Real supply. For T3 pages use keywords with at least 500 demand (go lower if you run out of keywords but don’t go below 200 or 150) and less than 500 supply. (lower is even better)
T2 keywords are typically 2 or 3 word keywords and T3 keywords are typically 3 or 4 or 5 word keywords…
3. Finding even more keywords (Slide 6)
The best way to find more keywords besides the ones you get from the SBI Brainstormer is to use the Google Adwords tool again.
(Slide 7) If for example you search for more keywords based on hepa vacuum keyword, you’ll get only a few suggestions from the Wordtracker or SBI BI (SBI uses Wordtracker as its main database).
(Slide 8 ) But if you look for more keyword ideas based on hepa vacuum in Google Adwords tool, you’ll see that Google gives you back many more keywords.
While they don’t have that much demand, it’s still enough (Choose Exact Match and you’ll see how many times the keywords have been searched in one month). Divide by 30 to get daily searches.)
You may also discover high paying keywords for which you then optimize your articles and get higher paying clicks on your Adsense units.
4. Optimizing for best rankings (Slide 9)
How to optimize your homepage has been already explained in the post about Understanding Site Concept, Tier 1…
You can also optimize your T2 and T3 pages for more than one keyword. The best way to do that is to look for long tail words of your keyword and include them in the title and a few times in the article.
If for example you start typing tennis instruction in Google, you’ll see that Google suggests long tail keywords.
You then need to find a way to include a few of those in the title. So Google suggests online, video, drills, for kids, videos free and other words and I’ve included a few of them in my title which says Tennis Instruction – Videos, Tips and Free Online Tennis Lessons.
You can now try searching for all those keyword combinations (like tennis instruction videos and tennis instruction online etc.) and see where my page ranks. You’ll also see that Google »boldens« those words which means that they are part of the ranking algorithm.
Sometimes you’ll come across different words like water cooler and water dispenser which mean exactly the same. Use both of them in the title and basically optimize the article for both.
5. Internal linking (Slide 11)
Internal linking is so important that I’ve decided to include it in my presentation. It’s one of the secrets of high rankings.
The key is to use your keywords in the link text of your links. You need to link back from every T2 page to your homepage saying »Back from T2 keyword to homepage keyword«.
You also need to link back from every T3 page to the parent T2 page and also to the homepage using the right keywords.
The link text “TELLS” Google for which keywords it should rank your page – so it’s crucial that you use it correctly in your external and internal links!
Of course, since you optimized your homepage for 3 or more keywords (and also your T2), vary the link text pointing to the homepage and T2 pages. I sometimes link to the homepage with link text vacuum cleaner reviews, sometimes with best vacuum cleaners and sometimes just with vacuum cleaners.
I also suggest that you internally link between your T3 pages – of course using the right keywords in the link text.
When you add a new page to your site, try to include 2 or 3 links to your existing pages. But you can also search your existing pages for the keyword which your new article is optimized for and change those words into links.
For example: if I were to write an article about sports psychology (main keyword), I could search like this in Google: “sports psychology” site:www.tennismindgame.com and Google would show me all pages where this keyword has already been used.
Now I could just edit those pages and change a few keywords into links. If you have a blog, do the same search on your blog and you can quickly find a few links that perfectly fit your content – the words were already there.
To see an example of internal linking done to the max, see how most Wikipedia pages look like. And you know that Wikipedia ranks extremely high in Google for thousands of keywords – so they must be doing something right, right? 😉
6. Recipe for Lots of Traffic (Slide 13)
Choose high demand / low supply keywords (ideal – Value demand over 1000, supply less than 500), build your site to over 100 pages (over 200 even better), properly interlink them like suggested above and get lots of links from different domains using the right anchor text.
If you want to increase your traffic to the level of top SBI sites, you must have the similar amount and quality of pages and links. And these sites get over 4000 incoming links from 200 different domains on average.
Content + links = traffic
If you follow these steps, you’ll reach the final goal – becoming free! It won’t happen in 3 months, but you’ll be well on your way after just 1 year.
(These are my Chitika earnings so far. Have you started using Chitika yet? 😉 )