My SBI Barcelona Conference Presentation

My SBI Barcelona Conference Presentation

Posted by on Sep 28, 2009 in Site Build It

My SBI Barcelona Conference Presentation

I’ve attended the first European SBI Conference in Barcelona from 21st to 25th of September 2009 where I also had a presentation about keyword research, optimization of pages and the importance of links.

Here’s what I shared…

1.    Choosing a niche (Slide 2)
When you’re choosing a niche you need to assess whether there is enough demand for the keywords so that in the long term your site will get lots of traffic. My definition of lots of traffic is over 1000 daily visitors.

Based on my experience, you need at least 3000 total daily searches for top 100 keywords found through the free Wordtracker tool. If you go for too many, you may have too much competition so a good number to aim for is between 3000 and 8000 daily searches.

One of my sites is about vacuum cleaners and if you check the total demand in free WT, it shows just over 6000 daily searches which is perfect.

But if for example you try water softener, you’ll see that the demand is just around 3000 which is not bad but I would still look to expand the niche.

There are 3 major ways of choosing keywords for your niche and you can check the SBI TNT article which explains that in more detail. (I wrote it by the way. 😉 )

2.    How to Brainstorm (Slide 3)
So if we want to expand the water softener niche, we need to find related keywords. The best way to do that is to use the Google Adwords tool, check the »Use Synonyms« box and click on »Get keyword ideas«.

Adwords related keywords

The first section of keywords will contain only keywords which include water softener seed word. But if you scroll down, you’ll find »Additional keywords to consider« which you can also sort by Relevance. They usually are sorted by relevance by default.

So Google clearly suggests which keywords are tightly related to your main keyword and now you can brainstorm them too and get many more keywords in demand.

(Slide 4)
Once you have these keywords, you need to do a vertical brainstorm on them (example: vertical brainstorm on water conditioner) but then you need to delete low demand keywords from your MKL (Master Keyword List) because it allows you to store only 1000 keywords.

So you need to do a vertical brainstorm for each seed word, then delete low demand keywords (for example with less than 200 Value demand) and then do another vertical brainstorm on another seed word and so on.

Once you get all the keywords, organize them into T2 and T3 pages.

(Slide 5)
For T2 pages, choose keywords with at least 1000 Value demand and possibly less than 1000 Real supply. For T3 pages use keywords with at least 500 demand (go lower if you run out of keywords but don’t go below 200 or 150) and less than 500 supply. (lower is even better)

T2 keywords are typically 2 or 3 word keywords and T3 keywords are typically 3 or 4 or 5 word keywords…

3.    Finding even more keywords (Slide 6)
The best way to find more keywords besides the ones you get from the SBI Brainstormer is to use the Google Adwords tool again.

(Slide 7) If for example you search for more keywords based on hepa vacuum keyword, you’ll get only a few suggestions from the Wordtracker or SBI BI (SBI uses Wordtracker as its main database).


(Slide 8 ) But if you look for more keyword ideas based on hepa vacuum in Google Adwords tool, you’ll see that Google gives you back many more keywords.

While they don’t have that much demand, it’s still enough (Choose Exact Match and you’ll see how many times the keywords have been searched in one month). Divide by 30 to get daily searches.)


You may also discover high paying keywords for which you then optimize your articles and get higher paying clicks on your Adsense units.

4.    Optimizing for best rankings (Slide 9)
How to optimize your homepage has been already explained in the post about Understanding Site Concept, Tier 1

(Slide 10)
You can also optimize your T2 and T3 pages for more than one keyword. The best way to do that is to look for long tail words of your keyword and include them in the title and a few times in the article.

If for example you start typing tennis instruction in Google, you’ll see that Google suggests long tail keywords.

google suggest

You then need to find a way to include a few of those in the title. So Google suggests online, video, drills, for kids, videos free and other words and I’ve included a few of them in my title which says Tennis Instruction – Videos, Tips and Free Online Tennis Lessons.

You can now try searching for all those keyword combinations (like tennis instruction videos and tennis instruction online etc.) and see where my page ranks. You’ll also see that Google »boldens« those words which means that they are part of the ranking algorithm.

Sometimes you’ll come across different words like water cooler and water dispenser which mean exactly the same. Use both of them in the title and basically optimize the article for both.

5.    Internal linking (Slide 11)
Internal linking is so important that I’ve decided to include it in my presentation. It’s one of the secrets of high rankings.

The key is to use your keywords in the link text of your links. You need to link back from every T2 page to your homepage saying »Back from T2 keyword to homepage keyword«.

You also need to link back from every T3 page to the parent T2 page and also to the homepage using the right keywords.

The link text “TELLS” Google for which keywords it should rank your page – so it’s crucial that you use it correctly in your external and internal links!

Of course, since you optimized your homepage for 3 or more keywords (and also your T2), vary the link text pointing to the homepage and T2 pages. I sometimes link to the homepage with link text vacuum cleaner reviews, sometimes with best vacuum cleaners and sometimes just with vacuum cleaners.

(Slide 12)
I also suggest that you internally link between your T3 pages – of course using the right keywords in the link text.

When you add a new page to your site, try to include 2 or 3 links to your existing pages. But you can also search your existing pages for the keyword which your new article is optimized for and change those words into links.

For example: if I were to write an article about sports psychology (main keyword), I could search like this in Google: “sports psychology” and Google would show me all pages where this keyword has already been used.


Now I could just edit those pages and change a few keywords into links. If you have a blog, do the same search on your blog and you can quickly find a few links that perfectly fit your content – the words were already there.

To see an example of internal linking done to the max, see how most Wikipedia pages look like. And you know that Wikipedia ranks extremely high in Google for thousands of keywords – so they must be doing something right, right? 😉

6.    Recipe for Lots of Traffic (Slide 13)

Choose high demand / low supply keywords (ideal – Value demand over 1000, supply less than 500), build your site to over 100 pages (over 200 even better), properly interlink them like suggested above and get lots of links from different domains using the right anchor text.

If you want to increase your traffic to the level of top SBI sites, you must have the similar amount and quality of pages and links. And these sites get over 4000 incoming links from 200 different domains on average.

Content + links = traffic

If you follow these steps, you’ll reach the final goal – becoming free! It won’t happen in 3 months, but you’ll be well on your way after just 1 year.

Chitika Earnings

(These are my Chitika earnings so far. Have you started using Chitika yet? 😉 )

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  1. Wow tomaz…. wow. you have outdone it again. Wow


  2. I have put your tips into practice and now my sites are slowly gaining visitors (about 500 uniques). I am trying to reach 1000 uniques as soon as possible.

    Thanks for sharing so much good information on how to build a profitable website. Just wondering how much traffic you need to make $200 chitika per day? My earnings is very low…at $10/day only (but then again i only insert it at the bottom of the page).


    Tomaz Reply:


    I get around 4500+ daily visitors to my vacuum site and I get most of my Chitika earnings from there.


  3. Great article! Now you REALLY need to put a donation button on the site. LOL




  4. Great post! I’ve been following your site for close to a year now and am inspired by your success. From your lessons I’ve definitely learned how to identify great keywords using the strengths of BrainstormIt!, the free Wordtracker tool, and the Adsense Keyword tool. However I often suffer from ‘analysis-paralysis’ whilst researching.

    Currently I’m investigating a new niche, one with pretty good looking numbers when using your cherry-picking method of keyword selection. However, I’m torn on whether or not make this an SBI site or venture off on my own and get a webhosting service.

    I noticed that your Water Purification site doesn’t necessarily look like an SBI site and I am wondering what your thoughts are as to building sites in the future. Are you more inclined to go it alone, or do you still feel that SBI is worthwhile in light of all your accumulated knowledge? Also, do you think you can outgrow SBI? This comes to mind when I think of some of the sites that have upwards of 500 to 1000 pages and are not clearly organized with sortable content. I wonder if eventually, despite good rankings, this lack of clear organization could be crippling to a website of that size. Perhaps a Content Management System like Joomla! is a good idea? I’d love to know your thoughts.



    Tomaz Reply:


    The water site is still built on SBI and it’s just a custom HTML template. I use SBI for security reasons.

    If my site is earning $100 and more per day, then in case something goes wrong (if it is hacked or whatever), I’d rather be a customer of where they know me personally quite well than being a customer of godaddy who don’t know me and have additional 3 million customers to worry about.

    Sitesell will definitely put much more effort into solving my problem (if it happens) than godaddy.

    How you organize content has nothing to do with the platform that you use (SBI, WordPress, Joomla, etc.) but it has to do with your decision. 😉 could have been done on SBI platform – it’s just a collection of pages that you organize the way you wish.


  5. Hi Tomaz,

    Thanks again for the great info! I’ve been absorbing and learning all the wonderful tips and strategies you’ve shared on this blog. I can’t build my site fast enough!

    Thanks again for a great article.



  6. wow that’s amazing for chitika – they must be good on sites with high traffic – not so good on low traffic ones

    do your total earnings get more every month or have they capped now?


    Tomaz Reply:


    My traffic on the vacuum site has leveled and so has Chitika earnings. Going up very slowly…


  7. Hi Tomaz, this is just amazing and empowering info you are sharing here. Was just curious to know if you are building any more sites?

    Do you think its a good idea to continue building sites e.g one or two sites more per year. 🙂


    Tomaz Reply:

    Hi Aurther,

    Yes, I start a bigger site maybe every 6 months or so but I sometimes I also experiment with some small 5 page website or buying a blog and seeing how it goes from there.

    Most of these experiments are far from successful. 😉 The most successful thing is to find a niche with lots of demand, start from scratch and just keep building content and links to it for a year and more.

    I thing it’s a good idea to build some backup in case something happens to your main earning websites. But at some point it may just be too much. 😉 I’ll probably focus more on tennis in a year or so…


  8. Tomaz-

    Excellent article. I know you use WT and Google for demand numbers but is there a tool/method outside SBI you use for supply numbers? Thanks.


    Tomaz Reply:

    Hi David,

    I don’t use any other tool for full keyword research and creating a blueprint than the SBI Brainstormer – which gives the supply numbers. The Adwords tool is just for finding those extra few keywords which are typically not in demand so I don’t even look at the supply.


  9. Great post. Thanks for sharing with the rest of us who couldn’t attend the conference.


  10. Great post Tomaz. How does your chitika ctr look? Is adsense still the major earner? I’m currently redesigning my site and am carefully planning ad placements and internal link structure. I think the niche I’m working on *could* be a $500+ per day site so thanks for the motivational post to get on and do it!


    Tomaz Reply:

    Hi James,

    Chitika CTR is around 4% for top ads and yes, Adsense still gets more clicks and pays a little bit more per click in my niches.


  11. As one of the few that were in the room for it, I can say that Tomaz did an excellent job of making us all realise how much we have failed online and how much harder we need to work…

    He knows I am joking 🙂

    Seriously though, seeing the success he is having in what seem to be some fairly unexciting online niches, was motivation for us all as to what we could achieve.

    Great job!


    Tomaz Reply:

    Hey Stuart,

    Nice of you to drop by! 😉 Well, you shared your massive knowledge there too (Web 2.0 linking and stuff) so we all found a few gaps in our knowledge too…


  12. Great post Tomaz!
    I started out as an SBIer and whilst I now use WordPress, if I deviate from the simplicity of the SBI forumla, my site feels it. If you have good quality content, you can do so much with it (repurpose it) and, your formula of Content+Links=Traffic is absolutely spot on. Thank you.


  13. Hello Tomaz,
    I have read several of your articles here and your post and article at the SBI Forums. Both places you refer to the free Wordtracker tool, and the amount of daily searches you look for in identifying a possible profitable niche (demand). The Wordtracker tool is displaying results from the past 365 days, not ‘daily’ searches. WT said they used to provide an ‘estimated’ daily search value in their old tool, but not the current one. Most of the keywords analyzed for vacuum cleaner etc. bring back a pittance for ‘daily’ searches. How do you use the tool now? Above you mention the 3000-8000 daily searches range you like to see, but a search on WT for vacuum cleaner brings back only 1701 for the past 365 days-not the 6000 daily you refer to in your article. Please help in deciphering this info.
    Thank you!


    Tomaz Reply:

    Hi Peter,

    Thanks for the update on WT. I see that they now show different numbers.

    Second, I suggested that you look at the demand of ALL (100) keywords that free WT shows and not just one keyword.

    If you type in vacuum cleaner today, the total demand of the niche is 18,508.

    If I check the demand of my niches, then the smallest niche (I have a site about) still gets the demand over 8000.

    So it looks like you now need a demand between 8000 and 20,000 if you want to build a site that will eventually get at least 1000 daily visitors.


  14. Hi Tomaz,

    Thank you for your reply. This will make a BIG difference in newcomers evaluating their niches. It may be beneficial to point out the demand of 8000-20,000 would be a ‘yearly’ value in the WT tool.

    You recommend Dr Andy Williams (Niche Blueprints). In his material he promotes Market Samurai. Do you have experience with this tool? It provides ‘daily’ search figures for keywords based on Google data. Would this work for your preliminary research as you were doing with WT (your recommended 3000-8000 total of all niche words), or would you stay with WT and ‘adjust’ as per above for the yearly results?

    I appreciate the value you have added to the community-thank you. Would you be interested in doing an interview? Would it be possible to contact you via email to discuss?

    Thanks again Tomaz


    Tomaz Reply:

    HI Peter,

    I haven’t used Market Samurai – the SBI Brainstormer gives me all the data I need.

    Sure, feel free to email me at tomaz (at) for an interview or anything else.


  15. Hi Tomaz,

    Thank you for the above tips which I did put into practice when I first started off.

    Regarding the use of wordtracker, I thought I had chosen the right niche after going through WT, but now am not so sure. The numbers seem to have increased.
    My keyword is high blood pressure. Please would you let me know ?
    I have also used the same keyword to make another tier 2 page ! Can anything be done about that ?



    Tomaz Reply:

    Hi Shankari,

    Your niche has the right numbers. Check my post about 5 Must Dos from SBI forums to see what numbers I choose for T2 and T3.

    It’s ok to use the keyword again for your T2.


  16. Thank you Tomaz ! It is a relief to know that my niche has the right numbers.

    What can I do to qualify for the Advanced Internet Marketing Seminar ?! I would love to attend.
    My site is one year in December and has over 100 pages.

    Thank you,


    Tomaz Reply:


    You’re very welcome to attend. Please confirm your attendance in the SBI forums.


  17. Tomaz-

    Great article! Confirms that I am definitely on my way!

    Somehow I had previously missed that I should be using the keyword in the internal linking. Although I’ve been doing the t2 to home and t3 to t2 and to home, I’ll have to go back and add the keywords in there…especially for my top pages.

    Thanks for the info.


  18. I have wondered the same as Doug about going outside of SBI for a short internet marketing site but feel more comfortable staying with a company that has such a great reputation and tech support.


  19. Tomaz,

    Do you still recommend using the Wordtracker tool for keyword research? I find their data too be wildly inconsistent.



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