My Site Has Pagerank 3! Do I Still Need To Build Links?
I thought this Q&A email conversation would be useful to others when it comes to understanding pagerank and link building – so here we go:
I just realized that my site is now a PR3! Just wanted to share. 🙂
Earlier this year I made some major changes to my site. Instead of focusing on the “keyword”, I now focus only on the “long tail keyword” (a specific model) and I’ve expanded to include “another keyword”.
Over time I expect my site to be only 20% “keyword” and 80% “another keyword”. I was initially concerned that this might be a problem because Google might have trouble figuring out my site concept.
However this is not the case. I’m receiving lots of searches for “another keyword” related keywords. So this seems to be working well.
However, when I made this transition I had to discard almost a 100 pages–55 of my own and 45 C2 pages. The pages are still there but they are accessible only through Google and not through any links on my home page. I also changed my look and feel to use AJ’s 3 column template and I did not migrate any of the pages that I did not want to carry forward.
As a result I have only about 75 pages now. My traffic is stuck around 200 daily unique visitors. (Although yesterday it was 234 so maybe it will start to climb with the improved PR.)
My plan was to keep adding 5 pages a week and spend the rest of my time trying to build links. But is so much link building still necessary if I have a PR3? Perhaps I should be focusing most of my time on adding more content and reduce my link building.
I’ve attached my site’s profile from SEOmoz Linkscape. The item of concern is still the root domains linking since that is still only 23.
In your opinion, where should I be spending my time going forward for the best results?
As always thank you for your advice.
The Pagerank is updated almost every day – internally. Google only updates the toolbar version every few months. So your site has had a PR3 for quite some time. 😉
You have lots of links because your site was added to some blogrolls but that’s just one or two domains. You still don’t have links from many domains. (I did a link analysis)
Building links or not building them doesn’t depend on pagerank but on your traffic. If you’re happy with your traffic (and earnings), don’t bother that much.
But if you want more traffic, build more links and content.
Now is especially good time since with PR3 you have some negotiating power – and can get stronger links to your site. Once you get to PR4, you can ask a PR4 site to exchange links with you. The effect will be stronger and stronger.
Realize that it’s quite likely that your Pagerank will drop by the next update and then you’ll lose some negotiating power. So it’s best to “hurry up” now and get into link building before that happens. You need to either secure your PR at 3 or hope to make it to 4.
Build pages too of course but don’t neglect link building. When you have links from 100 domains you’ll have a good authority in the niche but if you saw my post about Struggling With Traffic?, then you know that an average SBI site with lots of traffic gets links from 200 domains.