Optimizing For High Paying Adsense Keywords Doesn’t Work
If you’re optimizing your pages for high paying Google Adsense keywords, you may have to rethink your strategy.
Here’s just a quick intro to this topic for those unfamiliar with it…
Let’s say you’re building a site about tennis and you run the keyword tennis through the Adwords tool to see which keywords pay more per click than others.
In the example above you see that “atp tour tennis” keyword pays roughly 3 times as much per click as the keyword “andy murray tennis”.
So you assume that if you wrote a page about “atp tour tennis” you would get paid much more than if you wrote a page about “andy murray tennis”.
The main reason why this very likely won’t work is because you cannot tell Google which ads to serve.
This affects you in 2 ways:
1. Your main keyword has variations that pay less
You cannot guarantee that the ads for atp tour tennis will be triggered even if you include that keyword in all the right places.
For example, the “atp tour” keyword has all these fluctuations in PPC:
So Google might serve ads that were triggered for the keyword “atp tour results” which pays just 0.17 or Google might serve ads just for the keyword “atp tour” for example which pays 0.62.
And since you cannot write 100 and more words around that ad by repeating a single phrase over and over again, you then create tens of different keywords around that ad that can trigger it.
That brings us to the second reason…
2. Your text around the ad has many other keywords that can trigger ads
If your goal is to trigger ads for “atp tour tennis” you can probably include that keyword max. twice in 100 words before triggering another thing – a penalty for keyword stuffing.
Which means that 94 words will have to be something different around those Adsense ads. And all those keywords can trigger ads.
You might mention tennis scores, tennis association or tennis ranking and all these keywords can trigger lower paying ads.
So your chances of scoring big with a certain high paying Adsense keyword are quite low.
Yes, you increase the chances of getting that ad served if you optimize for such keywords but is it really worth the time and effort to look for such keywords for such a small chance of getting a slightly higher pay per click?
In my opinion, looking at specific keywords and their PPC value in Google Adsense is not a very productive thing.
If you’re interested in getting paid more in Adsense you shouldn’t look at individual keywords but rather the whole niche!
If you choose a high paying niche then the chances of getting low PPC ads triggered are very small. 😉
If you want more proof of how Google serves all sorts of ads that are not triggered by your “precious” keyword, try this nifty Adsense preview tool.
See the ads triggered for the keyword and country I entered.
None of those actually seem to be related to atp tour tennis except maybe the US Open tennis tickets in the bottom left.
So Google may have served the ads from the words “atp” and “tennis” or even “tennis tour” from my long tail keyword.
See Exclusive Tennis Package ad on the left? This one is most likely triggerred by “tennis tour”.
In summary, optimizing for high paying Adsense keywords is a strategy that doesn’t work most of the time.
You’re much better off if you look at the general payout of the niche, start creating quality content and forget about each individual keyword and how much it’s worth.
There’s much more important work to be done to succeed than to waste time on a payout of a certain keyword…