Pros And Cons Of Creating Your Own Digital Products
While websites have been torched in the past by Google for black hat linking, cloaking and all sorts of other tricks, most regular webmasters never experienced any Google slaps – until this year.
It reminded many webmasters that the Internet business is not as reliable as it seemed to be –and that content website model that relies on free search engine traffic is extremely dependent on Google.
I think the large content website model is here to stay for a very long time – it just needs to be done better than 4 years ago.
But there is another option of getting traffic – creating your own digital products and using advertising and / or affiliates to create traffic.
I actually earned my first dollars online with my own digital products and later started learning more about Adsense and affiliate programs.
The Problem Of Sales Letters Being Part Of Your Main Website
But after having been selling my own ebooks and tennis videos for a few years I realized that my sales letter (or parts of them) have been copied literally thousands of times.
There are all blogs and sites that somehow scrape all products on Clickbank, add their own hoplink and take a few sentences from the sales letter to create a small blog post.
Then there are folks who copy the sales letter 100% and then place it on another domain where everything looks like the original except the links are affiliate links.
The problem with that is duplicate content.
And with Google Panda algorithm updates, having original content on your site looks to be more and more important.
The Solution – Separate Domains
I just recently started to combat this problem.
I rewrote my sales letter for one of my digital products (which is a LOT of work), bought a new domain and posted my new updated sales letter there.
Once I updated the link in my Clickbank account, all affiliate links for my product now automatically send visitors to that new domain.
And what’s interesting to see now is how much traffic I get solely from affiliates – since I changed my Clickbank sales letter link on July 25th and can track all traffic from then on.
For this product I get around 100 daily visitors.
Google, Yahoo and Bing indexed the site in a couple of days and they send an occasional visitor but since there are just a few links to the site that I created from my own sites it doesn’t really rank well.
And yet, I get 100 daily visitors to the site without any need for search engines.
Creating digital products doesn’t have to be a monumental project. Start with a small ebook (like I did) with maybe 25 pages.
Sell it for $10-$20 on Clickbank.
Once you see that there are sales trickling in, consider another ebook or an audio or a video.
What if you had 10 digital products listed on Clickbank and they were really good?
You most likely wouldn’t be a millionaire yet but you would be getting sales without being a slave to search engines.
If you combine that with your main website that drives traffic to all these sales sites, you could be doing really well!
Head over to Shaun Fawcett’s case study on this page to see how Shaun used exact same approach to build on online empire with digital products.