Ready, Aim, … Ready, Aim, … Well, Fire Already!
When you’re starting your first online business with a website, you should do careful research with the tools available (overall demand and competition of your main keywords).
But you can also overdo it.
The problem with decisions at the beginning is that you have NO experience. All your potential decisions are based on a theory and you KNOW that you really DON’T KNOW what works and what doesn’t.
So you don’t really trust any of your decisions.
You may decide for a niche #1 and a day later find another interesting one. You start some keyword research and see that it has potential too.
A day later you come up with another niche – and it looks good. But you still haven’t decided yet.
You are unsure and you want to be sure before you start, right?
You don’t want to mess up and make mistakes and waste time.
Well, in my opinion this is almost impossible. Think about it; you want to be sure and yet you have zero experience.
And experience is nothing else than making lots of mistakes and finding what works by not making the same mistakes again. Only then you know.
I was recently contacted by an SBI-er who asked my help in choosing a niche and he sent me 3 different ideas in 3 days – while my response for the first and his second choice was that those were good niches.
Here’s my reply after he asked for my thoughts on the third niche:
“Every niche is ok to start with. I would suggest you stop analyzing and looking for the perfect niche and just get started.
All this sites will make money, regardless of which one you choose.
What is going on right now is that you’re trying to make the perfect choice, not make a mistake and all that without experience.
It’s not going to happen.
It’s like not wanting to swing a tennis racquet for the first time at the ball until you’ve perfected it in your mind.
But you need feedback. You need to miss many shots in order to adjust to that feedback.
The same is here. You need to start your site and work on it for at least 6 months. Then start a new site every 6 months. After 2 years, you’ll be an advanced player and after 4 you’ll be an expert.
Only THEN you’ll be able to make close to a perfect choice. Still not perfect though but you’ll have a pretty good idea of what a good niche is.”
In summary – do not generalize the message of this post: it’s not that you should start your site without good research. The key is in the level, the amount of time spent doing research.
You can do too much of it and not being aware that whatever niche you come up with you’ll feel unsure about it. You will not feel sure about a niche ever – when you’re starting your first site.
If your research shows you good numbers and one or two experienced internet marketers give you a green light, it’s time to stop thinking and start doing and getting experience.
Continuous action which will definitely include mistakes and the right choices will make you an expert. And expert knowledge enables you to create high traffic and high income websites.