Ready, Aim, … Ready, Aim, … Well, Fire Already!

Ready, Aim, … Ready, Aim, … Well, Fire Already!

Posted by on Jan 15, 2011 in Blogging advice

When you’re starting your first online business with a website, you should do careful research with the tools available (overall demand and competition of your main keywords).

But you can also overdo it.

The problem with decisions at the beginning is that you have NO experience. All your potential decisions are based on a theory and you KNOW that you really DON’T KNOW what works and what doesn’t.

So you don’t really trust any of your decisions.

You may decide for a niche #1 and a day later find another interesting one. You start some keyword research and see that it has potential too.

A day later you come up with another niche – and it looks good. But you still haven’t decided yet.

You are unsure and you want to be sure before you start, right?

You don’t want to mess up and make mistakes and waste time.

Well, in my opinion this is almost impossible. Think about it; you want to be sure and yet you have zero experience.

And experience is nothing else than making lots of mistakes and finding what works by not making the same mistakes again. Only then you know.

I was recently contacted by an SBI-er who asked my help in choosing a niche and he sent me 3 different ideas in 3 days – while my response for the first and his second choice was that those were good niches.

Here’s my reply after he asked for my thoughts on the third niche:

“Every niche is ok to start with. I would suggest you stop analyzing and looking for the perfect niche and just get started.

All this sites will make money, regardless of which one you choose.

What is going on right now is that you’re trying to make the perfect choice, not make a mistake and all that without experience.

It’s not going to happen.

It’s like not wanting to swing a tennis racquet for the first time at the ball until you’ve perfected it in your mind.

But you need feedback. You need to miss many shots in order to adjust to that feedback.

The same is here. You need to start your site and work on it for at least 6 months. Then start a new site every 6 months. After 2 years, you’ll be an advanced player and after 4 you’ll be an expert.

Only THEN you’ll be able to make close to a perfect choice. Still not perfect though but you’ll have a pretty good idea of what a good niche is.”

In summary – do not generalize the message of this post: it’s not that you should start your site without good research. The key is in the level, the amount of time spent doing research.

You can do too much of it and not being aware that whatever niche you come up with you’ll feel unsure about it. You will not feel sure about a niche ever – when you’re starting your first site.

If your research shows you good numbers and one or two experienced internet marketers give you a green light, it’s time to stop thinking and start doing and getting experience.

Continuous action which will definitely include mistakes and the right choices will make you an expert. And expert knowledge enables you to create high traffic and high income websites.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Share and Enjoy

  • Facebook
  • Twitter
  • LinkedIn
  • StumbleUpon
  • Google Plus


  1. Perfectly put Tomaz.

    The idea with my first foodie website was that it was my ‘lots of mistakes, let’s learn something’ kind of training site.

    And lots of mistakes were certainly made! But that’s all good as, by consequence, a hell of a lot was also learned.

    That’s not to say I’m not still making a mess now and then, but the frequency of such occasions has definitely dropped.

    In in doubt (and in the immortal words of one Britney Spears), “just do something!”


  2. Mistakes are very valuable. I made a fairly large one with my first site: choosing a topic that was actually very broad and had a ridiculous amount of strong competition, all for a subject with not much commercial value (i.e. not a lot of money there). Traffic is very difficult to get for my t2 keywords, and the competition are all well-established sites from big organizations (10+ year old sites, PR7+).

    But I’ve recently started two more sites. My experience has made me choose much better niches. The competition is a lot less formidable (even laughable), and the monetization potential could be 5-10 times as much as my first site. I’m streamlining and outsourcing a lot. I designed the site layouts with usability and monetization first in mind. My plan is to be the biggest fish in these two niches – to ‘own’ them.

    In short, my first site was a learning experience, my internet marketing ‘university’. 11 months of doing it not quite the best way and learning how to do it better from that was worth it. Faster than a normal university, and as a bonus I have a small passive income now as well (which will only grow).


  3. No kidding Tomaz.

    I’m probably could have picked a much better site. One other thing though is you should go with something you like for your first site. I enjoy running. Even though the money didn’t flood in, I still was motivated to write about running for my first site.

    Now, I am making my next site based on competition and demand. It is going a lot smoother now. I think back though. Would I have been willing to work through all those big hurdles on a subject I didn’t care for if I wasn’t writing about running? I don’t think so.

    I think someone new to the web should pick something they have some knowledge about, so they will work through problems, stay motivated, and keep pushing forward.


  4. I’m glad that I got started. My son talked me into SBI, and that is probably an unfair advantage because I can just ask him for help when I need it.

    Either way, it’s a learning process. It also is exciting. I’m a retired teacher, and instead of making lesson plans, I write articles. It’s a fun way to learn something new – making a little place of your own on the web.


  5. Tomaz! Fantastic post. I have literally spent hours in the SBI forums, in Emails, and even in person, with people who seem to have this unrealistic idea that they are going to find this positively perfect niche. When we come to a perfectly acceptable niche they just won’t stop there and go on researching “to be sure,” because they want a guarantee that this site is going to be successful. And successful is usually on par with the amount of money my most successful two sites make. It’s kind of an all or nothing mentality. Except, I have SEVEN sites, and I have made some serious mistakes on some of them. Yet still the sites I made mistakes on make money or (in the case of one) provided enough of an education to make me more money on subsequent sites. My newer sites are more on target than my first three, but that’s what experience brings.

    There are two types of SBI-ers that drive me BONKERS–this type and the ones who don’t follow the action guide, but keep saying they are “tortoising” their way through and as long as they keep building trillions of pages of content “one day” they’ll make money. It’s the exact flip-side of this over-analyzing.

    P.S. I recommend your blog at every turn. You have a very patient and straight-forward teaching style. I can see why you’ve done so well being a tennis coach. Thank you for all your great advice (particularly about link building and earning potential). I had my first $10,000 month in December! I’ve been reading your blog and posts since the beginning, and what you say WORKS!


  6. Hey Tomaz-

    Very well put and excellent timing. I’ve been plugging along now for too long working my way toward getting my first SBI site setup. I get hung up on the time-wasting mind set – I really want this to work so I don’t want to waste a lot of time making mistakes. But as you said, avoiding mistakes, especially when you’re new at the game, is impossible.

    I need to keep that in mind, and keep reminding myself that even if my first site doesn’t work as well as I would like from a monetization standpoint, the education I get from going through the process will pay dividends long into the future.

    Thanks for the post.



  7. Hi Tomaz,

    Wow this is exactly what I have been doing and calling it tortoising. Thank you for your great information here and on the SBI forums. I too agree that you have a very patient and thorough teaching method that is absolutely in sync with how I learn. I am going to move forward with this and register my domain after almost a year.


  8. I did a lot of research and spent a lot of time trying to come up with a perfect niche on my first site and after 5 months i think, just took the jump and got started and am so glad I did that.

    The site concept keyword of my first site was a computer error…showed me wrong demand and supply some bug in BI…Infact the keyword hardly had much demand and I based a whole site on the keyword preschool games but the site still gets good traffic and I make decent money from it… made so many mistakes while making that site but definitely learnt a lot in the process.


  9. I’ve never made any money with the million dollar ideas that I never implemented.

    I’ve made very good money with the $10,000 ideas that I did implement.

    Working a dozen $10,000 ideas will make you a good living.


  10. Hi Tomaz,

    I’ve been with SBI since sep 2009. My journey for perfection has led me one step forward and two steps back a COUPLE of times, but I’m finally proceeding without that nagging voice in the back of my mind telling me I built a weak foundation.

    Your post from april 3rd really resonated with me and something about tier structure and site theme clicked that never had before.

    In fact, your post was so helpful I already know what my next site concept is!!!

    Thanks again for your gift of simplification and helping us all along the SBI path.


  11. Hey Tony,

    Thanks for the kind words! All the best with your online adventure.


  12. Another great article Tomaz!

    Tony, thanks for reminding us of that article. I’ve read it a while ago (read all the blog posts actually), but as I was not an SBIer at the time, I didn’t focus on it at all.

    Before those numbers didn’t mean anything to me since they are completely different from what the Google keyword tool is pulling.

    Now that I went back and re-read it, it made a lot of sense. I’m back now re-reading all the SBI related articles as now I can actually understand what is going on – and follow along as well.


  13. Thanks for the post Tomaz — exactly what I needed to hear, when I needed to hear it.


Post a Reply

Your email address will not be published. Required fields are marked *