Recovering From Google Penalties And Who Can Help

Posted on October 11, 2012 
Filed Under SEO

Being penalized by Google used to be something that happened only to bad people – to webmasters who practiced black hat techniques and who were building sites with questionable content.

Google penalty by Panda and Penguin

 

But these days, Google is on a rampage. In its war against spammers and those who deliberately want to game the system, Google has also hurt thousands of honest people trying to make a living online.

For them, it’s collateral damage, and you’re simply a website that lost rankings.

But in fact, you are a person who needs to pay bills and whose life has been made massively more difficult just because of one Google algorithm change made by the geeks in cubicles who, in their single-minded focus to improve their algorithm, disregarded the effect it might have on the lives of people like you.

And, of course, they were not willing to test it that extensively in the simulation – rather, they just keep unleashing new versions of Panda and Penguin algo updates while trying to learn from the carnage they create.

If you’ve been hit by a Google penalty – either manual, where you can request a reconsideration, or an algorithmic one, where you simply need to wait for the algo to kick in and start ranking you better – you will need some help improving your site rank in Google again.

After all, you may be working on one or perhaps a few websites, but there are SEO experts out there who keep an eye on hundreds if not thousands of websites and have a much better overall view of what’s really going on and what needs to be done for your website to rank well in Google again.

I’ve successfully rescued a site from a manual penalty by Google, and in the process, I have gained some experience I’d like to share.

SEO Experts That Can Help

I’ve contacted quite a few SEO companies to help me – some of them worked well, and some didn’t do the job professionally.

Of course, you have to pay for their work anyway – and the SEO consultancy fee for one hour is $250. ;(

The company that helped me get my site out of manual penalty is Growler.com, and the main guy behind it is Bob Sakayama.

He has been extremely helpful and gave me great advice on what needs to be done in SEO terms to make sure the reconsideration request in Google will work out.

He also crafted the reconsideration request himself and allowed me to edit it in order to make sure everything he stated was correct.

After sending the request to Google, the site was accepted back and the penalty was revoked (which is one my favorite English words now ;)).

Bob writes in more detail about Google penalties on his site, so please check it out if you want to know more about the reasons for penalties and how to recover your site.

The other company that helped me along the way is Vertical Leap – more accurately, Hayley Phoenix-Stones.

I asked them for some advice, and they prepared a free report that included the current state of my site and possible reasons it might have been penalized.

They also included advice on what they suggested I do.

I am very grateful for that, especially since it was free of charge. They would charge only if I asked them to perform all the steps they suggested.

So, if your site is hurt by a Google penalty, get in touch with the above-mentioned companies, and they’ll let you know what the odds of recovery are and what steps should be taken.

Of course, SEO consulting is relatively expensive, so if your site makes only $100 per month, then perhaps getting search engine optimization experts to invest their time in your site is not a good idea.

But if your site was profitable and you plan to make it so again, then such investments make good business sense.

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Comments

12 Responses to “Recovering From Google Penalties And Who Can Help”

  1. sandy on October 11th, 2012 4:37 pm

    Thank you for sharing these resources. I have a question and hoping you can answer it, appreciating that you may want to be diplomatic about the answer since it relates to questions about keyword tools.

    I’ve been reading your blog for quite some time and I’ve been impressed with the work and content of your sites: The Tennis site and the Vacuum site are the ones I’m familiar with.

    I’m not sure if it is these sites or others which caused you to need SEO services. It’s not important to me the name of the site(s).

    But what is important to me is: were the recommendations made by your SEO service, errors which one can easily catch on their on despite any keyword tools they are using?

    Or, in your opinion, has google changed their parameters concerning Keyword density or changed other factors drastically?

    In other words are most of the keyword tools on the market in sync with the new algorithms designed by google in terms of keyword density?

    If not can you make any recommendations which could help people prevent themselves from being sited by google?

    Thanks so much.

    [Reply]

    Tomaz Reply:

    The keyword density is not a key ranking factor any more. I don’t it is at all actually. The most important is the keyword in the title.

    Sure, include your main keyword at least once, perhaps best in the first sentence or paragraph and after that write naturally. Google looks for synonyms and other factors when determining how to rank you.

    The SEOs didn’t see any problems with keywords on my site – it’s more the quality of content when it comes to reinclusion.

    [Reply]

  2. Derek on October 11th, 2012 6:40 pm

    Hi Tomaz,

    Did you find Ken’s Penguin Report series helpful? Did it concur with what you found outside of SBI?

    Derek

    [Reply]

    Tomaz Reply:

    Yes, Ken’s Penguin report is accurate and gives the right action steps. Penguin is about manipulation of links and overoptimization – so those are the things to fix.

    Of course, if you have too many crappy links then removing them is almost impossible. Better to start fresh…

    [Reply]

  3. mk on October 18th, 2012 1:56 pm

    I am very happy for you that your site is back.

    I also hope this means you’ve now started to search for a perfect lot for your tennis academy :)…

    [Reply]

    Tomaz Reply:

    Thanks, M! First I plan to build a online tennis empire ;) and follow it up with an offline one.

    [Reply]

  4. steve H on October 20th, 2012 1:28 am

    great one Tomaz, I’m pleased for you (

    i’ve used bob too, (i think i recommended him to you last year:), Bob also got my site back from a penalty – great guy and very knowledgeable :)

    did you site go back to the same level as before ?

    [Reply]

    Tomaz Reply:

    Hey Steve, thanks for the recommendation, Bob helped a lot. And no, I didn’t get the site back to the same levels. Have to do some cleaning up now…

    [Reply]

  5. Toddjir on October 20th, 2012 8:51 pm

    Hey Tomaz,

    How have you been friend? Good I hope.

    Do you think this is a thing Web Content Studio could clear up, when it comes to content issues?

    I know are a fan a Dr Andy as am I..

    [Reply]

    Tomaz Reply:

    Hey Toddjir, thanks for stopping by. Well, Web Content Studio looks for related keywords for any chosen keyword and tells you which ones to use in the articles.

    That helps with one part of the equation – telling Google that you know stuff. But how is that article written and presented (images, videos…) is another thing and that affects visitors’ behaviour – which Google measures too.

    So I guess the best option is to write stuff that you know well yourself, or hire an expert to do it for you.

    [Reply]

  6. Jerrick on November 8th, 2012 2:37 am

    I have been disappointed with SEO. I think for most people, there are many other traffic methods, so adsense + seo or etc is not a viable business.

    [Reply]

  7. Chris on November 28th, 2012 11:39 pm

    I’ve got several issues with SEO. There are similarities with religion. You either believe or you don’t. I don’t.

    With Google constantly changing the rules and only giving the occasional smoke signal it’s all guess work. No one has an objective basis for proving anything. Some SEO’s may succeed in identifying a correlation between a couple of factors, but none “understand or know” the whole picture. Google isn’t telling.

    However my main objection is that SEO’ers give Google a better reputation than it deserves. Google is no longer interested in delivering the best search results. It’s out to screw every last cent out of web.

    Love Microsoft’s attack adds. In my view they hit the nail on the head: http://tinyurl.com/msattack

    [Reply]

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