Recovering From Google Penalties And Who Can Help
Being penalized by Google used to be something that happened only to bad people – to webmasters who practiced black hat techniques and who were building sites with questionable content.
But these days, Google is on a rampage. In its war against spammers and those who deliberately want to game the system, Google has also hurt thousands of honest people trying to make a living online.
For them, it’s collateral damage, and you’re simply a website that lost rankings.
But in fact, you are a person who needs to pay bills and whose life has been made massively more difficult just because of one Google algorithm change made by the geeks in cubicles who, in their single-minded focus to improve their algorithm, disregarded the effect it might have on the lives of people like you.
And, of course, they were not willing to test it that extensively in the simulation – rather, they just keep unleashing new versions of Panda and Penguin algo updates while trying to learn from the carnage they create.
If you’ve been hit by a Google penalty – either manual, where you can request a reconsideration, or an algorithmic one, where you simply need to wait for the algo to kick in and start ranking you better – you will need some help improving your site rank in Google again.
After all, you may be working on one or perhaps a few websites, but there are SEO experts out there who keep an eye on hundreds if not thousands of websites and have a much better overall view of what’s really going on and what needs to be done for your website to rank well in Google again.
I’ve successfully rescued a site from a manual penalty by Google, and in the process, I have gained some experience I’d like to share.
SEO Experts That Can Help
I’ve contacted quite a few SEO companies to help me – some of them worked well, and some didn’t do the job professionally.
Of course, you have to pay for their work anyway – and the SEO consultancy fee for one hour is $250. ;(
The company that helped me get my site out of manual penalty is Growler.com, and the main guy behind it is Bob Sakayama.
He has been extremely helpful and gave me great advice on what needs to be done in SEO terms to make sure the reconsideration request in Google will work out.
He also crafted the reconsideration request himself and allowed me to edit it in order to make sure everything he stated was correct.
After sending the request to Google, the site was accepted back and the penalty was revoked (which is one my favorite English words now ;)).
Bob writes in more detail about Google penalties on his site, so please check it out if you want to know more about the reasons for penalties and how to recover your site.
The other company that helped me along the way is Vertical Leap – more accurately, Hayley Phoenix-Stones.
I asked them for some advice, and they prepared a free report that included the current state of my site and possible reasons it might have been penalized.
They also included advice on what they suggested I do.
I am very grateful for that, especially since it was free of charge. They would charge only if I asked them to perform all the steps they suggested.
So, if your site is hurt by a Google penalty, get in touch with the above-mentioned companies, and they’ll let you know what the odds of recovery are and what steps should be taken.
Of course, SEO consulting is relatively expensive, so if your site makes only $100 per month, then perhaps getting search engine optimization experts to invest their time in your site is not a good idea.
But if your site was profitable and you plan to make it so again, then such investments make good business sense.