SEO Title Optimization – Optimizing Titles For Multiple Keywords

SEO Title Optimization – Optimizing Titles For Multiple Keywords

Posted by on Feb 28, 2011 in SEO

SEO Title Optimization – Optimizing Titles For Multiple Keywords

When it comes to SEO, title optimization is the key to ranking well. With little imagination, you can actually optimize your title for multiple keywords.

It’s one of those things that are in fact all the time right in front of your nose and yet you can’t see them. 😉

How do you optimize an article for multiple keywords?

Should you use all of them in the URL?

Isn’t an article optimized just for one keyword?

Let’s start at the beginning…

If you have a keyword green widget info, then your URL would say /green-widget-info.html and your title might say: Green Widget Info – How And Where To Buy Cheap Widgets

What if you want to optimize an article for the keyword green widget tips too?

Should your URL now say: /green-widget-info-green-widget-tips.html?

And your title Green Widget Info – Green Widget Tips – How And Where To Buy Cheap Widgets ?

NO.

You might be going overboard with the keywords and Google might not like that. They’ve become very stringent lately.

First, you don’t need to change the URL. It’s really not that important for good rankings.

Second, simply COMBINE the keywords like this:

Green Widget Info – Tips, Tricks And Advice On Widgets

You can see that your second keyword green widget tips is in there except there’s the word info in between.

Does that count?

OF COURSE!

Sure, it’s slightly less effective than having the words together but if there’s just one or even two words in between Google can still see what your keyword is.

Here’s a Google search for the main keyword of this article: SEO title optimization: 😉

Seo title optimization google search

As you can see, even the first result doesn’t have the words together – there’s a Tutorial in between.

In fact, only 2 titles of the first 7 have SEO title optimization words together and all the rest have some words in between or even have a different word order or even not use all words in the title!

You’ve been Googling for so long and yet you haven’t noticed that even in the top 10 the words are not always together? 😉

Sure, if you go to very competitive topics all the smart webmasters and SEO experts will optimize the articles for those exact keywords so you won’t see many other variations.

But in reality, there are still millions of keywords where the articles and titles have not been optimally optimized and you can then easily rank for 1, 2, 3 and even more high demand keywords with a single article.

By optimizing your title Green Widget Info – Tips, … you’re ideally optimizing for the Info part and almost ideally optimizing for the Tips part.

Simply look at the long tail of your main keyword and add those long tails in the title if they make sense.

No need to exaggerate this approach as tricks won’t work long, but adding one or two key long tail words to your title can basically double the traffic of that page.

Take a look at a similar article on title optimization to get an even better understanding of good on-page SEO.

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    7 Comments

  1. Thanks for this post Tomaz, because it’s something that I have wondered about myself in the past.

    Sometimes I have a 3-word long keyword and I think “how am I ever going to fit this into a structured sentence without having to split up the words??” This is because Googlers don’t always enter articles like “a”, “the” or others.

    I think SBI, and particularly the Analyzer does a poor job at explaining this phenomenon to people. If you’re targeting a specific keyword, say in my case “splenda side effects”, and you don’t use these three words in that exact same order, you’re not going to pass Analyze It. For AI to pass, you need that exact word combo to appear in your title, description, and at least 4 times in your body content.

    [Reply]

  2. And “analyze it” won’t accept your KW if you don’t have it in exactly the same form as your page name. Sometimes I write a page without the small words or characters (like %, a, etc.), see if it passes Analyze it and then rewrite everything with the words that make sense

    [Reply]

  3. Well, you should pass Analyze it for your main keyword – unless there is an “a” or another “stop word” in between.

    But this article is more about adding another keyword by simply adding the long tail of it near the first keyword.

    It’s almost like optimizing it perfectly.

    The reason I wrote this post is because sometimes I get this question: “Should I optimize for “keyword A” OR “keyword B”?

    And my answer is always BOTH! It’s not “OR”, it’s “AND”! And yet, when I say that people just don’t know what I mean…

    [Reply]

  4. Hi Tomaz,

    I come back and re-read this article you have written many times. I try to relate it to my website and I find myself getting not only confused, but frustrated.

    For about the past year, my site has had very high rankings for the keyword search for ‘shed plans’.

    Although my home page always came up for the result, I also noticed that depending on the time of the day you searched for shed plans, my site could come up number 1, or be as far down as number 8.

    Now, within the last 2 weeks, my page for /shed-designs.html shows up about in the number 7 spot, and my home page does not show up in the first 10 at all.

    So, based on your analysis above, my confusion comes based on the fact that ‘plan’ can be found nowhere in the title or description for my page on shed designs that shows up in the results.

    I haven’t made any drastic changes to my site, other than take off a link to SBI on my right column (at the advice of ken on one of his forum posts.

    My income on my site is about 55% sales of my shed plans, and the other 45% google adsense.

    So, the difference in search results has hurt me somewhat, but not drastically. I just do not understand how ‘shed designs’ can be in the top 10 for a search done for ‘shed plans’.

    Thanks Tomaz for taking the time to read my post.

    [Reply]

    Tomaz Reply:

    Hi John,

    I can’t really tell why your shed designs ranks so well for shed plans search, but I suggest that you add the keyword plans into the title and description of your “shed designs” page.

    Your title is too short anyway. The title could say:”Shed Designs And Plans In 3D” – or even something longer.

    I would strongly suggest that you lengthen your page to at least 600 words and include the keyword shed plans a few times.

    Add one or two internal links from your site pointing to this page with the link text “shed plans” – that should boost up your rankings.

    One more thought – the keyword “shed plans” in the title is way back. If it was one of the first keywords, you’d probably rank better. Test and see what happens!

    [Reply]

  5. Thanks for the great tip. I never thought about using the longtail keywords with the title and get better optimization.

    Your site is very helpful!

    [Reply]

  6. Hi Tomaz.
    I do own an SBI site and i had the same problem with keywords passing the analyze it. I have had problems optimizing my page for 2 keywords that i would wish it to rank for but know i have realized the trick…..which I can sum it up with the word …AND.. so i work on both not any.
    Thanks a lot for that clarification.

    [Reply]

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