SEO Title Optimization – Optimizing Titles For Multiple Keywords
When it comes to SEO, title optimization is the key to ranking well. With little imagination, you can actually optimize your title for multiple keywords.
It’s one of those things that are in fact all the time right in front of your nose and yet you can’t see them. 😉
How do you optimize an article for multiple keywords?
Should you use all of them in the URL?
Isn’t an article optimized just for one keyword?
Let’s start at the beginning…
If you have a keyword green widget info, then your URL would say /green-widget-info.html and your title might say: Green Widget Info – How And Where To Buy Cheap Widgets
What if you want to optimize an article for the keyword green widget tips too?
Should your URL now say: /green-widget-info-green-widget-tips.html?
And your title Green Widget Info – Green Widget Tips – How And Where To Buy Cheap Widgets ?
You might be going overboard with the keywords and Google might not like that. They’ve become very stringent lately.
First, you don’t need to change the URL. It’s really not that important for good rankings.
Second, simply COMBINE the keywords like this:
Green Widget Info – Tips, Tricks And Advice On Widgets
You can see that your second keyword green widget tips is in there except there’s the word info in between.
Does that count?
Sure, it’s slightly less effective than having the words together but if there’s just one or even two words in between Google can still see what your keyword is.
Here’s a Google search for the main keyword of this article: SEO title optimization: 😉
As you can see, even the first result doesn’t have the words together – there’s a Tutorial in between.
In fact, only 2 titles of the first 7 have SEO title optimization words together and all the rest have some words in between or even have a different word order or even not use all words in the title!
You’ve been Googling for so long and yet you haven’t noticed that even in the top 10 the words are not always together? 😉
Sure, if you go to very competitive topics all the smart webmasters and SEO experts will optimize the articles for those exact keywords so you won’t see many other variations.
But in reality, there are still millions of keywords where the articles and titles have not been optimally optimized and you can then easily rank for 1, 2, 3 and even more high demand keywords with a single article.
By optimizing your title Green Widget Info – Tips, … you’re ideally optimizing for the Info part and almost ideally optimizing for the Tips part.
Simply look at the long tail of your main keyword and add those long tails in the title if they make sense.
No need to exaggerate this approach as tricks won’t work long, but adding one or two key long tail words to your title can basically double the traffic of that page.
Take a look at a similar article on title optimization to get an even better understanding of good on-page SEO.