Simple Link Building System That Works – But It Sucks Doing It
I assume that you are aware of the importance of quality links that point to your site when it comes to good rankings in Google and other search engines.
If you are not aware of the importance of links yet, then check this post on what it takes to get more traffic.
The obvious question that comes after is, “How do I get links?”
I would rephrase this and ask, “What are the most effective links and most effective ways of getting them?”
Here we have links that in my opinion are NOT effective: links from Yahoo Answers, blog comments, forum posts, Squidoo, Hubpages, Answerbag, Yedda, submitting to hundreds of directories (total waste!!!) and most of other Web 2.0 links.
SO what are the most effective links (that once you get them the rankings and consequently traffic of your site will go up significantly)?
These are links from high page rank pages of quality related sites.
That is it. This will give you the most bangs for your buck – or the most link juice for the effort you put in.
These links will be the 80/20 that will be driving the rankings of your site.
The system you’re about to see is what I did for all of my sites that do well. Like I said in the title of this article, this system is boring and takes a lot of time. These links are typically hard to get and it takes time and perseverance to get them.
But once you do, your rankings improve significantly and so does your traffic.
You can basically laugh at those people doing blog commenting and answering Yahoo Answers (both no-follow) who have taken the easy route and hope for a miracle.
If it was that easy to get quality links, one could outsource comments and answers to freelancers and in a few months your site would have thousands of links and you would be on top of rankings without any hard work.
It is impossible.
Everyone would do that. So Google must have tougher rules and algorithms to determine whether your site deserves top spots.
The key rule here is that your site must have high PR links from quality related sites (many of them).
The Boring Link Building System That Works
What I have done for all of my sites that are doing well is I researched other sites in my niche, looked at where they got links from and tried to get them for myself from the same places.
I also tried to get links from the sites in my niche that ranked well.
There. That is what I have done and that is why sites rank well. There is your magic secret to success online.
Except that it is tedious, boring and frustrating to get links that way. It’s much easier to answer a question on Yahoo Answers, comment on a crappy blog-post and then feel good pretending that you actually built some links today. 😉
If you did not build one PR1+ link at all – then nothing significant will happen to your rankings. You are just avoiding the real hard work that gets results.
But back to finding links that actually work…
Here is a system you can follow infinitely long and you will never run out of ways of finding quality links:
1. For every keyword that you add an article to your site, do a Google search.
2. Check top 10 (or 20 if you are really a hard working person and you are determined 100% that you really want to become financially free) sites for that keyword and see if they exchange links or whether they accept articles from other sites or whether they link out to other sites from within their content.
If they do, contact them and start negotiating. Suggest a link exchange or submitting an article with a link back or something else that might get you a link.
3. The MOST IMPORTANT next step:
Do a link analysis in Yahoo.com (by typing link: www.domain.com) Update: Yahoo is not showing links anymore so I suggest you create an account with blekko.com and use the query: http://www.domain.com /seo to see all sorts of SEO data Blekko offers or simply: http://www.domain.com /domainlinks for inbound links to the domain.
That’s how you will see where that site got their back links. (Of course, do that for all top 10 (20) sites in Google that show up for your keyword search)
4. Try to get links from the same places! If those other sites were willing to link out to your competitor’s site, then they might link out to your site too.
5. And where did those other sites that link to your competitors get links from? 😉 Do a link analysis for them and see where they got links from! Go to #4 and repeat #4 and #5 as long as you want.
6. Once you get really tired doing that 😉 or better, get a few PR1+ links, start with #1 again. Every time you build a page for a certain keyword, start the process of getting links that work with #1.
That is all.
That is the process of building links that significantly affect your rankings and traffic – in a positive way of course.
The other links: Yahoo Answers, Answerbag, forum posts and other Web 2.0 links HAPPEN automatically exactly in the way they are supposed to happen!
Some of the gazillion people that browse the Internet and use those sites will come across your site and mention it because it provides quality content. That is how those links are supposed to happen – and not by you adding them there.
These links help perhaps 0.5% with your rankings and I certainly will not waste my time building them. They will happen eventually because other people will build them for you.
You need to realize three things while you are doing this:
1. You may contact 10 sites and only 1 will reply. If you get a PR1+ link, it is worth it, trust me. You will never run out of sites because you can simply run the #4 and #5 indefinitely.
2. If you are just starting out and your site has a page rank of 0, then it is going to be tough to get links from high PR sites. A PR1 site is more likely to give you a link than a PR5. You might also get lucky and that PR5 link can change your life.
So go with your gut or just simply keep trying. I know that I got a few lucky links like that and that got me PR3 from a PR0 in a few months. Once I had PR3 it was much easier to negotiate a better link exchange. Other sites started to contact me for link exchanges and I had many more options.
3. You will be doing this hard work ONLY ONCE per site. I typically worked hard for links for about 6-12 months per site. Once you establish your site high in the rankings, you will start getting organic links.
These are links when other sites just link to you because they feel you as an authority on a certain topic. To become an authority and occupy top rankings, however you will have to do the hard work.
Once you get there, you get the unfair advantage – you get one-way organic links and solidify your rankings on top. Remember the saying, “The rich get richer.”
That is how it is with top sites – they have tons of links and they just keep getting them automatically. Get to that place.
Keep that goal in mind while you get no answers from 10 emails you sent. Keep trying and looking for ways to get quality links to your site because once you do, the work stops.
You are showing on top of rankings for your main keywords and the traffic and income keep rolling in without you doing anything.
The system you see above is the real key to getting links. If you believe you have found another system where you can “easily” get links, it will not work, trust me.
The only system that gets real outstanding results is the system that takes a lot of work.
That is how Google (and life) weed out losers from winners.
It is like that in all areas of life and it is the same with your online business.
What usually needs to happen is for you to get lucky at some point, get a PR4+ link and see how your traffic almost doubles just because of that. That will hopefully wake you up and motivate you to keep doing the tedious work of building links that work.
And if you keep in mind the outcome you’re looking for, then working on these links will not really be boring. It will be exciting and for every link you will get you will feel that you are one step closer to freedom.
Update: Ken McGaffin from Wordtracker.com shows you exactly how to build links in his webinar. It’s exactly the same system I showed you here except that it’s even better presented as you’ll see the exact process of finding quality link partners in the video.
Update #2: My friend Goran has developed a software that finds the Pagerank of the incoming links and sorts the links by PR. That way you can easily see which are the most powerful links worth pursuing.