Struggling with Traffic? Then This Is The Most Important Post You’ll Ever Read
If you’re not getting enough traffic to your site, then in 99% of cases, you’re missing the key factor in getting better search engine rankings – LINKS!
I visit the SBI forums daily and every day there is someone asking for a site review and complaining about low traffic.
And EVERY time I check their sites, I see the same thing; almost 0 incoming links or having some links but they’re coming from low quality sites.
Somehow, somewhere the most important information on how to get lots of free search engine traffic got lost.
So here it is: In order to rank high for a certain keyword in search engines like Google, Yahoo and Live, your keyword most have good demand, not too much competition and LINKS pointing to it.
Ideally, the link’s anchor text includes your keyword or a slight variation of it. These links should come from quality websites (and pages!) where the quality can be determined by high pagerank and high Alexa rating.
This is it. This is the most important information about getting free traffic. EVERYTHING else is less important.
How many links do good sites have?
Have you ever asked yourself this question?
Because if links are so important, then getting close to your competitors (or partners) in search ranking results will depend on whether you can get approximately the same amount and quality of links.
I’ve hired a freelancer to do analysis of backlinks of 110 websites which will enable you to compare your site’s backlinks to their count and see WHY you still struggle.
Trust me, it’s not the design of your site (Google doesn’t care how your site looks like) and it’s not the publishing platform (Google doesn’t care whether you use SBI, WordPress or simply upload static HTML to a server).
In 99% of the cases, you’re lacking links.
Sure, you need content and hopefully you’re choosing most of the winnable keywords and hopefully you aim for at least a 100 page website. All that is necessary but I rarely see the number of pages as the key problem to low traffic.
It’s the links that are missing.
The analysis was done on the top 10 websites in each category of the SBI Results page. There are 11 categories and I’ve chosen top 10 websites in each and done a link analysis on them.
The backlink analysis consists of two numbers:
1. The total number of incoming links reported by Yahoo. The number represents only external links and to the entire site. (so not only to the homepage)
2. The number of domains (different websites) linking to your site. The number of different domains seems to be one of the most important factors determining the overall trust of your website in Google’s results. You can get of course 100 incoming links if a blog with 100 pages puts your link in their blogroll. That will of course give you much weaker results than for example getting 1 link from 100 dfifferent websites.
You’ll also see Alexa rating of each website.
Here’s a shortcut if you don’t want to check the whole analysis:
– The average incoming link count of top 10 websites in 11 categories is around 4000 incoming links.
– And the average number of different websites linking to a top 10 website in these 11 categories is over 220.
If you’re not anywhere close to these numbers, you WILL NOT get lots of traffic. This is what’s needed to make your site stand of from the crowd of crappy sites and get tons of free search engine traffic.
You can download the full backlink report here (Right click and choose Save Link As or Save Target As… – it’s an .xls file for Microsft Excel).
How to analyze links
You can get the total number of incoming links by typing link:www.domain.com in Yahoo.com and then selecting »Except from this domain« and »to: Entire Site«.
To get the number od domains linking to your site, use SEOmoz Linkscape and then look at the »Root domains linking to the page« number.
So in order to get lots of traffic (as those sites do clearly do), you need to have similar factors. These factors include the number of pages and the number and quality of incoming links.
If you’re still struggling with traffic and you have more than 100 pages (without lots of pages, the links cannot do their magic!), then start working on links, links, links!!!
P.S. And where can I get links? In the same places as the other sites in your niche did!
Yahoo shows you almost every site and almost every page from where the other site gets links. Check those pages and see if you can get a link there too!