Test And Tweak To Maximize Your Website Income (Step 9)

Test And Tweak To Maximize Your Website Income (Step 9)

Posted by on Nov 29, 2007 in 10 Steps To Freedom

Test And Tweak To Maximize Your Website Income (Step 9)

The ninth step of the 10 Steps to Freedom series shows optimization tips to increase your website earnings by tracking your channels and web stats and adjusting your website accordingly.

The eight steps covered before are:

1. Freedom Starts in the Mind
2. 5 Reasons to Follow Your Passion Instead of Money
3. How to Make Money Online and Enjoy Freedom
4. Ken Evoy and Site Build It
5. How to Write Content That Attracts Visitors And Natural Links
6. On-page Search Engine Optimization
7. Make Your Site Known – Link-Building Strategies
8. Intelligently Monetize Your Website

Maximizing Your Adsense and Chitika revenue

Adsense

The basic idea of setting up different types of channels that work with Google Adsense and Chitika will work with any type of contextual advertising or even affiliate marketing you choose to add to your site.

The two main ways of setting up channels and how to profit from them are:

1. Set Up Channels For Placement

When you plan to monetize your website with contextual ads, it’s best to start with the proven and tested placements that you already learned about in Step 8 – How to Monetize Your Website Intelligently.

This means placing the ads above the fold in the top left corner of your content pages.

Secondary ads that can also work well are 160 x 600 ad blocks placed under the menu or in the third column.

The key here is that, although you will place ads on many pages, your goal is not to track how each page performs, but how each placement performs.

Since every website has a different design with a different topic, you’ll need to run repeated tests to determine which ad placements perform best.

The easiest way to do this is prepare your pages in advance with “Includes” files. Place the files in all the places where you want to test the ads in the future.

This is typically:

• Under the header – the 728 x 60 (ad or Adsense link unit)
• Under the headline of each article – in top of the content
• Under the menu – typically 160 x 600
• On the right side as the third column – 160 x 600
• At the bottom of the article – ad, link unit or Adsense search field

Once you have the files in place and want to start testing, simply upload one Includes file to your server, and the ad code will appear on all pages that include the Includes file. 😉

After that, it’s a simple matter of testing different combinations and finding the one that performs best.

2. Setting Up Channels For Main Pages

Another method of setting up channels is to assign a channel for each main and all the related pages of your website.

For example: On my vacuum cleaner website, I have main pages like Dyson, Eureka, Hoover, upright, bagless, and other types of vacuums.

Each main page has related articles: the Dyson page links to all reviews of specific Dyson models like the DC14, DC15, and so on.

You can now set up a channel called “Dyson” and use it on all ads across the Dyson-related articles. Similarly, do this for all Eureka, Hoover, and other types of pages.

Chitika payout

Why is this useful?

After a few days of testing and comparing, you will realize that certain brands pay much more per click than the others!

Your goal is now to direct as much traffic as possible to the higher paying pages.

How can you do that?

a) Use internal links to send more pagerank and visitors to the higher paying pages.
b) Create more external links pointing to these pages to improve their rankings and, consequently, the traffic they receive.
c) Use the navigation bar rearrangement trick explained in How I Increased Adsense and Chitika Revenue By 20% in 10 Minutes.

Similarly, you can use the Google Adwords tool to find the highest paying keywords in your niche.

High paying Adsense keywords

Then, use the three tips above to send more pagerank and traffic to the pages optimized for these high paying keywords.

How I did It

I use SBI Includes, which allows me to prepare the monetization of pages long before I actually use the code and test different versions of ads.

Here’s an example of how an Includes file looks in my HTML for my top left Adsense block:

Includes file

I can align the code to the left or right of the text with the simple <table align=«left« or align=«right«. It’s also very easy to generate new code inside the Adsense account if you want to test different sizes of ads.

Here’s how the page looks live:

Using SSI Includes

Recently, I have been testing the 160 x 600 ad block below my menu. I tested Google Adsense, Chitika eMiniMalls, Chitika ShopCloud, Amazon Omakase and Amazon Product Cloud.

So far, Google Adsense is the best earner in that position with a good CTR. One reason for that my be the Adsense and Chitika combos that I use to draw visitors’ attention to the side ads, which typically get quite a low CTR.

I still check my Chitika best paying channels often, since the advertisers often change their payments then I simply rearrange my navigation using the Site Build It Navigation tool and am easily able to increase my Adsense and Chitika earnings in just a few minutes.

SBI navigation tool

I have also tested various affiliate programs on my vacuum site and been pleasantly surprised with the eBay affiliate program through CJ.com.

I’ve placed eBay links only on those product pages where a customer cannot get an a vacuum online, like, for example, Kirby and Rainbow models.

One word of caution: there is a danger of becoming too obsessed trying to squeeze every last bit of revenue from your website. While you may achieve your goal of maximizing your revenue, you may also lose a lot of time and, consequently, the freedom that you were looking for in the first place.

The purpose of the last step – Enjoying Freedom – is to find the right balance between working from home on your online business and enjoying the financial freedom that this business gives you.

I’ve thought about this a lot and will share my freedom ideas tomorrow, when everything is still a theory.

Of course, you’ll soon be able to read what I have learned from enjoying financial independence and working from home on my online business.

Next: Step 10: Enjoying Financial Independence And Making The Best Of Yourself

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    8 Comments

  1. Hi Tomaz,

    Just curious…I notice that you’re positioning the includes file information within the HTML.

    Are you aware of any reason why this cannot be accomplished via CSS (i.e., place includes file info in HTML & position it via CSS)?

    Thanks, DR

    PS. I enjoy reading your posts…very informative.

    [Reply]

  2. Hi DR,

    I’m sorry, I am not an expert on CSS and Includes. I use the internal Site Build It system for Includes files and I learned the basics of SSI so that I can use them on non-SBI sites.

    [Reply]

  3. Hi Tomaz,

    No apology is necessary.

    I’m learning benefits from using includes files from you…and was just curious about the way you positioned the resulting ads. I transitioned over to CSS a while back, and find it easier for me to make sitewide presentational changes (i.e., make a change to one file, rather than having to make changes to multiple files).

    Does SBI give you access to manipulating a CSS file associated with a site?

    I have another question for you regarding the includes file. When adding the includes file code to the HTML ahead of time…but, not yet having the actual associated includes file uploaded to your host, have you noticed any errors displayed on the web page…or in the results of one of the SBI tools you use to check a page before it is “built”?

    Regards, DR

    [Reply]

    Tomaz Reply:

    DR,

    Yes, you can upload your own CSS file with SBI and of modify it later. And I haven’t noticed any errors in my pages. I simply put some sort of comment into the Includes file before I monetize. Something like this:

    So if you checked the source page after it is online, you’d only see this comment.

    [Reply]

  4. Did the “comment” you mention above get left out of your post…or was the “comment” supposed to be the last sentence (“So if you checked…”)?

    DR

    [Reply]

  5. Tomaz,

    Would you mind dropping me a quick email to the address associated with this post so that I may ask a few questions about the includes file usage on your vacuum site? It might not be appropriate to post the questions here.

    Thanks and Regards, DR

    [Reply]

  6. Here’s a clarification for anyone who may have missed a fine-point…as I did…regarding the HTML snippet (above) showing how the Includes code appears in a page’s HTML code.

    You will see the Includes code in the HTML code under two circumstances:
    1. If you happen to be looking at the actual HTML file itself (e.g., Tomaz looking at Tomaz’ actual HTML file in an editor).
    2. If you view the live page source in the situation where the actual Includes file has -not- yet been uploaded to the hosting server.

    If you instruct your browser to show you the page source of a live page where the Includes file -has- been uploaded to the hosting server, you will not see the Includes file code.

    Rather, you will now see, for example, the AdSense javascript that the hosting server fetched and inserted into the page source that it served to you for viewing.

    Did I understand this right, Tomaz?

    Regards, DR

    [Reply]

    Tomaz Reply:

    Yes, thanks DR.

    Although I always have to upload the Includes file but before I monetize (or insert tracking javascript) I insert just a comment. Something like < -- Content -->.

    So that’s what you would see in a live page if looked at the source.

    [Reply]

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