Thoughts On Press Releases And Yahoo Directory
I got a few questions from a reader on Press Releases and Yahoo Directory and here are my thoughts on those questions…
> What kind of website do they work best for?
Press releases in reality work best for companies that release a new product or a service. These press releases are then picked up by other sites and journalists and that creates a lot of buzz.
For a normal SBI site, the press releases are really not that powerful. All you get in most cases is one link from a trusted site.
> When is it a good time to consider writing one? If you don’t use them or like the idea of them, why?
> How do you write one? What information is needed in one to get the best impact?
> Who have you used or recommended? I have heard of www.prweb.com but would like to know from someone who has used them how they work and if it is worth the investement.
I’ve tried a few press releases in the past when I launched a new website or when I launched a new product but I have seen no real impact from them – not in terms of traffic and not in terms of link effectiveness.
I would much rather get a PR3 link from a related site from within a content and it’s worth 10 times more than a normal press release.
You can find all the important info on press releases in these two articles from SBI Tips HQ:
> When is a site good enough to consider going into the directory?
I’ve seen pretty crappy sites get accepted into Yahoo directory. I think Yahoo will check mostly that your site is not spammy and they will be happy to take your $299 from your credit card. 😉
> Is it worth spending the $299 to be looked at by them?
In my personal opinion, yes, if you get placed on at least PR2 page. That will give you good link boost and of course you’ll also get many additional links from subdomains of Yahoo directory. Some of these are:
I’ve seen some sites which get massive traffic (over 5000 daily visitors) and had just over 200 pages of content and didn’t have that many links. In fact, the most powerful links they got were from Yahoo directory page which had a pagerank 5 and most of the pages of other Yahoo directory subdomains had a pagerank of 4.
So with one single submission to Yahoo, the site got one PR5 link and about 10 PR4 links. If you add just a few of other relatively quality links, you’ll do very well and can practically forget link building. 😉
> Is it true that things happen quicker after you get accepted in the directory?
Again, this depends (in my opinion of course) on the page where you get placed. If you get placed 8 levels deep into Yahoo directory on a PR0 page, it’s almost the same as if nothing happened.
But if you get placed on a PR5 page, your traffic may quadruple in 3 months like in the example I mentioned before. (see image below)
> Is there a format or sound advice on what they look for in a site that should be done before you submitted your site, so you don’t have to go through a rejection first?
If you’re building a normal site which is not porn or aimed at spamming, you’ll be accepted.
> Should a Press Release or the directory be done first or does it matter?
It doesn’t matter.
Feel free to share your experiences with press releases and whether a link from Yahoo directory made any significant difference to your rankings and traffic!