What’s a Good Content Page?
You know that in order to rank well in search engines you need to provide good content on your site and support it with quality incoming links.
But what exactly is »good« content?
People often ask me; how many words should I write? Is 300 words enough? Do I need to add pictures too? How about videos? And so on…
All these questions are based on the wrong type of thinking when it comes to success. That’s because in the back of your mind is this thinking: what is the least amount of work that I need to do to earn money?
Read that sentence a few times and think logically whether this type of thinking will get you successful (in any field).
I don’t think so.
In other words, you’re looking for shortcuts. Well, then success will take a shortcut around you too…
So what’s a good content page then? Here’s my guideline:
It’s a page that I am PROUD of.
I look with a critical eye at what I have written and then I wonder whether I’ll be proud to put that on MY site. (This goes mainly for my tennis site – or in your case, your expertise or passion site)
My site is a reflection of me.
It shows my expertise, my attention to detail and how much work I put into something that interests me. A future client who wishes to have tennis or mental coaching can see whether I know something and whether I will work hard towards our common goal.
I also wonder whether I would be proud to show my page to other tennis coaches and players and whether that page would impress them, give them answers to their questions and whether they would recommend it to someone else too.
I also wonder whether that page belongs at LEAST to the top 10 of pages on this topic on the internet, but usually I aim higher – top 5 pages on that subject.
So the questions to ask to tell whether you have a good content page are:
1. Is your page written so well that it BELONGS into top 5 of ALL pages on the internet on the topic?
2. Are you proud of what you have written?
3. Can you proudly show your page to fellow experts in your field and receive praise for what you have written?
4. Did you give your best sharing your knowledge or did you take shortcuts?
You may also build websites on topics that you don’t know much about and therefore you hire writers to work for you. You might say that what they write is out of your control.
That’s a lame excuse. You can ask them very specifically to write what you want by giving them very clear instructions. This of course takes time and effort and it will not come naturally to you if you’re constantly thinking of shortcuts.
I have some excellent pages on my vacuum site that I am proud of which I did not write. But I gave the writer very specific instructions on which vacuums to review, how to review them, how I wish the formatting to look and I sent the article back twice before accepting it.
Again, you can ask yourself whether you’re proud of having this page on YOUR site which hundreds or thousands of people see.
Do you see only traffic stats or are you aware that these represent real people looking for real and useful information online?
Do you really want to share something useful and help these people (and earn money at the same time) or do you egoistically just want to earn money and not care whether people got anything useful from your site or not?
Your success online is not just based on picking the right keywords, writing articles and getting links.
It’s the kind of thinking explained in this article that that will set you apart from those who get 100 visitors per day after a year or more and still keep asking questions. And it’s this kind of thinking that needs to be in the back of your mind when writing pages and getting links.
Set high standards and you will get high rewards…
P.S. One more thing to keep in mind: let’s say that your »shortcut strategy« works and you actually managed to earn some good money online by creating lots of crappy sites that all together bring in some good money.
Are you REALLY happy now? Are you fulfilled? Are you doing good service to other people or is it just about you, you, you?
And is that really happiness? Think about it and what path you want to take with your online business and your life…