It depends. Sometimes you can look for synonyms. A primary keyword may be buy tennis shoes but you’ll also find buying tennis shoes in your MKL.

So your title should include buy, buying, tennis and shoes keywords. It’s then up to your creativity to some up with something like: Looking to Buy Tennis Shoes? 5 Buying Tips For Online Shopping

You can also just start typing the main keyword into Google search box and “Google suggest” algorithm will show you main long tail searches.

If you start typing tennis shoe into Google, you’ll see long tail endings of the keyword: for sale, for women, reviews, brands, etc. Find a way to incorporate one or more of those long tail keywords into the title and you’ll automatically optimize for ALL of them.

I love this article.
I have questions. i am an sbier.
How do i choose which secodary keywords to optimize my title and body for.
Do i get them from brainstorm it by using filter and typing weight loss and all keywords with that phrase, i check the most profitable and use them?

I think this is a real gem – it really helps weed out those sites which are targetting your keyword. I’ve just run the search for some keywords for the next site I’m planning and they are coming up nicely.

cheers for the tip!

Mike