What’s Your Real CTR?
Posted on September 11, 2007
Filed Under Earn money online
I often come across forum posts where people complain about their poor CTR in Adsense.
But in my opinion the Adsense CTR numbers don’t tell you the real story.
Adsense stats report clicks / page impressions and that’s your adsense Click Through Ratio.
What is important is the real CTR which for means how many of the visitors clicked on something!
I love to combine Adsense and Chitika and occassionaly sneak in an Amazon affiliate link.
So the real question is whether your overall CTR is good.
Let’s see some numbers:
On 9.9.2007 I had Adsense CTR for a certain website between 15% and 20% which is quite good.
If at first I ignore the clicks / page impressions and find out my real CTR which is clicks / visitors, my CTR is actually 46,3% which is excellent.
That’s because an average visitor checks more than 2 pages in one visit.
But if I include Chitika and Amazon clicks, then my real CTR is a whopping 60%!
That means that 60% of visitors to my site click on some money making ad / link!
Here are 3 ways to improve your REAL CTR:
1. Give people more options to click.
Some are used to Adsense, others like Chitika ads with small images and some prefer Amazon links (especially with a preview mode on) which they trust.
2. Include links in the body of the article to related articles.
Guide the visitor to the next page where they can click on something.
3. ALWAYS include links to related pages at the BOTTOM of the article.
Don’t let your visitors come to the bottom of the page and feel like they are in a one-way street.
Guide them to the related page or back to the main theme where they will start reading from the top again and thus increase the chances of clicking on something.
And finally, it’s not your CTR that matters, it’s whether you are earning money from your website and whether the visitors found what they were looking for and will return again
So what’s your real CTR? 
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Oh gosh… I am totally out of my league here.
I had a one AdSense add on my blog between the post and comments. But since I have a whopping 10 RSS subscribers I have not earned a single penny.
I have now removed the add (partially because I didn’t get anything, partialy because it looked ugly) and I’m waiting untill I finish my re-design untill I put some ads back up.
But I shall keep those tips in mind for my new layout…
Thanks!