Why Blogging For Money Sucks
Instead of including a few introductory paragraphs I’ll just go straight to the point and use Darren Rowse’s poll to show you why blogging for money sucks.
Here’s a quick summary of Darren’s poll “How Much Did You Earn In October 2007 From Blogging?”:
a) There were 3054 responses which, in my opinion, is a big enough number to allow us to rely on the results as being very accurate.
b) There are actually some good earners who blog for money:
– 9% earn over $15,000 per month
– 7% earn between $2,500 and $15,000 per month
This leaves 84% of bloggers earning less than $2,500 per month from blogging for money.
If you want to go one step lower, then 81% of bloggers earn less than $1,500 per month from blogging.
Although $1,500 per month may be a nice extra income for you (that’s close to the average monthly salary here in Slovenia, which is around $1800 (€1,259)) it’s still not an amount that would guarantee financial freedom.
So if you are looking to become financially independent by blogging for money, first think about this:
1. 81% of bloggers earn less than $1,500 per month. I predict with 81% probability that you will also fall into this category. 😉
Now ask yourself this question, and be brutally honest when you answer it: Is all the effort you are putting into your blog really worth LESS than $1,500 per month?
I am saddened to see so many hard working people writing useful posts every day and getting paid almost nothing for it.
2. When you blog, you rarely optimize your post for a certain keyword. In the long term, this doesn’t bring you any real targeted traffic from search engines.
Think about targeted traffic as people who are looking to buy something or spend money in some way.
Your goal is, of course, to get a share of the money they spend, either through affiliate commissions, ad clicks or other ways of monetization.
This post is actually one of the few on my blog that I’m trying to squeeze a few “blogging for money” keywords into, which, according to Wordtracker, is a somewhat popular phrase.
But even if I get some traffic for the blogging for money keyword, I most likely won’t make much money from these visitors unless someone really gets my message and buys a Site Build It package through my affiliate link (which they will NEVER regret!).
But back to the point – you invest so much time and effort into your posts which, in the long term, will bring almost no visitors to your site because they are not keyword optimized, and your blog most likely won’t have a pagerank of 7 to rank high enough for all those long tail keywords (like Problogger does, for example).
3. You blog for bloggers and they are looking for free information.
No blogger has made a cent from my visits in the past six months unless he gets paid for impressions from some of his advertisers.
I am totally ad blind to Adsense, I am totally ad blind to all those ads in the sidebar and I totally don’t care about buying or selling links for money.
I assume that many bloggers are like me in this regard.
In fact, my blog also falls into this category. Here’s a screenshot of my visitor stats since I started it in August 2007:
My blog has had over 12,400 visitors so far, and I haven’t earned even a dollar from it. 😉
Then why I am doing it?
• I can afford to do it because I earn, from my static HTML websites, over $9000 per month while doing very little about them.
• I like to help people do better online and make myself useful.
• I promote the Site Build It package most of the time, which I fully trust and which pays lifetime commissions.
This means that if you buy though my affiliate link, I get a commission from your yearly renewal of SBI every year as you renew. So even though I may make very few sales, they continue to pay me as long as you stick with SBI.
And because most bloggers earn less than $1,500 per month, they cannot really afford to write just for fun and to help people if they are really interested in earning money from blogging.
Unfortunately, most bloggers still do that and hope that eventually some miracle will happen and the cash will start rolling in.
The above three logical reasons will hopefully get you thinking for a few minutes about whether this blogging for money game is really worth the effort it takes.
Although I see many non-monetary benefits of blogging, I think you’ll get much better monetary rewards if you build one or more big content websites where every page is keyword optimized and brings targeted traffic day after day through search engines.
That targeted traffic is then converted into money through clicks and affiliate commissions, and your income grows almost on autopilot.
But hey, I am open to your ideas about blogging for money, and to hearing whether you can achieve financial freedom with it, so go ahead and say something…