It really helps. I do not the products in hand (obviously). So, yes, it’s not a good practice to inject emotion on to it.

I do research each product thoroughly through various sites and incorporate customer comments and also ‘translating’ technical details often found in vendor’s website to something which makes people understand more.

Getting comments from passionate people from my ‘passion’ website is so fulfilling …:). But again, you’re right.I should use a formal tone.

Thanks again. YOu put things in perspective.

I think you need to be realistic; if you are really reviewing the products (which you probably don’t and I don’t also), then you can use a personal voice. It means that you know what you’re talking about.

But if you are reviewing products by researching online and compiling a review based on that data, I suggest you use a more formal tone.

I do notice the reaction from people about my personal, passion site; they really like it and often email me how it helped them. For my vacuum site, people click on something and go away from my site and through those clicks I earn money. These visitors are not that interested in how nicely you wrote the article, but they want to know where to buy their vacuum and whether it’s a good one.

In other words, they don’t care that much about your voice. And I also think that you shouldn’t exaggerate your writing with a personal voice if you’re not really reviewing the products.

I wrote once before about worries and competition online.

Remember that you are competing against a large number of sites doing just the same as you and there is little chance of you getting anywhere by copying.

I also would not copy content for moral and legal reasons, but more than that, there is just no point as you will never build a long term site like that.

You will get small amounts of long tale traffic or maybe PPC will get some sales but unfortunately there is no short cut in this game. Get writing and enjoy the creative process . If you don’t enjoy it then find something new to write about!

SBI recommends to build a more personal website (i.e. website with a passion). I’m new in appliance review site business, and am writing it using professional voice.

However, I have a bit of difficulty mentally on adjusting from being quite personal to being professional. How do you get pass the personal voice into professional voice ?

My concern though with appliance review site … if I put my personal voice, is that the website won’t be respected. Besides, I concern that it’ll look like a joke if I write appliance review with passion. With appliances … you can’t really fall in love with them, can you ?

Do you notice the difference in people’s comment/reaction for your passion vs appliance review sites ?

I’m only on page 10 of my appliance review site at the moment, and am doubtful about the voice, i.e. whether I would like to turn around and use personal voice vs using professional voice like you.

I would be interested in hearing your thought.

Thanks
Dian

What if an avalanche of people make a vacuum site? do you not mind other people going into this niche?

J L

If I had a big content site that aims to be an authority on the subject, then no, I would not accept rewritten articles. I would only accept those for some blogs that I might run besides my main site from which I would link to my main site.

It’s really about setting high standards for your writers and paying them more than the rest. They need you more than you need them.

The competition for good paying customers is fierce and you have to be a good customer in order to get good articles.

Will write an article on outsourcing soon!

Would you accept if your hired writer just simply rewrites the article without further research? I myself have to look at several articles on a particular subject (e.g. review on brand X) along with customer review in e.g. amazon, eopinion, etc before writing my own version of articles incorporating those.

Also, is it possible for you to write posts on outsourcing. I know I need it and in position to be able to pay it from website money. But I’m worried that I’ll just wasting my time if I have to run each article through copyscape and ensure taht the articles are worthy enough, KWIM ?

Or may be I just let thing not to be my ideal, as long as articles get done ?

Thanks

At first it’s tough to make sure unless you run your article through copyscape. I suggest you keep looking for a writer which you trust.

My current writer has other writers working for her and she checks their work in copyscape just in case and often corrects articles slightly because by now she knows what I want.

This develops through time I believe. I pay well and pay on time and she knows I request many articles. That’s good business for her and if she wants to keep it, she will go the extra mile (extra word? ) to provide good articles.

I wonder how you hire a writer and still make sure that your web articles are unique. Surely, writers won’t research the topic as depth as you would’ve done, considering the cost per article.

I’m doing appliance website right now, and gosh …. even when reviewing one brand I visit several websites to ensure I produce helpful and unique articles. In fact, I cannot shortcut because my conscience won’t allow it.

I know I need to hire writers if I want to move faster. But I hesitate because my concern on content. They can just rewrite an article from a website, right ?

Thanks,
Dian